We had the good fortune of connecting with Mary Knoblock and we’ve shared our conversation below.
Hi Mary, can you walk us through the thought-process of starting your business?
Produced by a Girl was started for the sole purpose of creating a platform, movement and gateway for females in the music industry. I wanted an inclusive brand that created a welcoming space for females in the music industry to collaborate, talk, inspire, and support eachother. The podcast was really a driving force, and we brought in artists all over the world the first year who were excited to talk to Produced by a Girl and join the community. There was also a unique marketing campaign that Produced by a Girl had that helped a lot of artists grow their fanbase with our promotion for their music releases, and helped make great connections and ultimately elevate their career. Marketing is a strong suite for Produced by a Girl and always will be. We have a stand out brand name that positions the platform alongside the other bigger sister brands in the music industry. I knew we were doing good work when the community was supporting eachother, as artists and producers. It’s unique and special and we really had a blast when PBG opened. Later on I knew I wanted to do compilation albums, so we were able to do that as well with The Femme Frequency album. With the help of The Stachehaus and The Orchard, we were able to successfully launch a compilation album with 5 amazing female aritsts and producers that made beautiful music and also grew in their musical journeys at the same time. After about two years, I knew I wanted to have Produced by a Girl offer more solidified artists services and opportunities and we were able to set up our own sister label under Produced by a Girl called Aurally Records. Aurally Records is powered by The Orchard as well. We are incredibly thankful for their support. Knowing Produced by a Girl would be a legacy in the music industry for females was always my starting point for anything the business grew into. I’m proud of where it’s arrived today, with many opportunities, an awesome community and wonderful artists and producers who are thriving in their music career. That’s a win for the music industry.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Alongside running Produced by a Girl and Aurally Records, I’m also a New Age Classical EDM Artist. What sets my music apart from others is likely my focus on the music telling the story instead of the words in a traditional song with lyrics and music. My music pushes boundaries of traditional music theory too. I once had a Broadway Composer encourage me to keep my experimental style as it was something new she hadn’t heard before, so I took that as a good sign I’m doing something right, and different and it’s being accepted by a small group of listeners in the music industry. It definately wasn’t easy to do. I had spent 20 years as a painter and fine artist prior to diving into music and I attribute the patience and dedication I had to fine art spending hours upon hours in the studio creating, to the tenacity I had with producing and creating over 20 albums to date since 2016. So while I was new to music, I was definately a novice in creating art and if you know one medium you can tranlsate that energy and vision into a new medium a little more easily than starting from scratch. However there are definately times when I wish I had 20 years of studying classical piaono in the books, but I look foward to studying classical piano as a newbie for now and know that in time those skills will increase as well. I spent a lot of time in prayer when I was building my brand and music career. There was so much to learn, I really had to draw on faith that all would work out, that the path ahead had challenges perhaps but that I could draw on my skills to overcome them and lean on others that have helped me along the way. It’s been worth it for sure. One lesson I pass on to artists is that in order to be a really powerful artist, it helps to really know yourself, to stay authentic to your true artist center, and allow yourself to express those parts of you that haven’t been said before, and let that emotion and feeling and story come out in your music. I’d like the world to know that Produced by a Girl will be here for infinity, providing a safe place for females in the music industry for decades to come and if you ever need to be encouraged in music, or life, come on over to Produced by a Girl and Aurally Records and say hi. We’d love to see you join the community.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I love the Anehiem district. It’s such a cool vibe. I work for Ivy Artists Management in LA as their music manager and there are some great venues in Anehiem to watch live shows and peformers of all kinds. It’s definately a family friendly area and has a wonderful community. Check it out!
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to send a Shoutout to: Andre Williams at The Stachehaus. He was the one who believed in my music and taught me about the music business while he was at UMG. He focused on A&R development for my music career and helped inspire me to dive into music business as a Music Exec. There were many times he’d listen to my tracks and give great feedback, as well as encourage me to dream bigger with Produced by a Girl. He was the first person who encouraged me to set up a brand for my music career and the rest is history.
I also want to thank She is the Music, We are Moving the Needle and Jaxsta. They are all amazing brands in the music business that have either noted our presence as a brand at Produced by a Girl and lastely Jaxsta, who has allowed PBG to be a sponsor for Fix the Mix initiative. It’s inspiring when bigger sister brands support the indie brands in the music industry. We can do so much more together and I look up to them a lot.
Lastly, there are 3 females who stood by Produced by a Girl since the very beginning: Meghan Pulles, Lil MC and Alyssa Ruffin. All are incredible female artists who belived in the brand and helped the community grow so much. They are all now signed to Aurally Records which is really wonderful. I can’t thank them enough for their support. They mean the world to me and they’re all music queen icons in my opinion too.
Photo Credits: Mary Knoblock, Contemporary Artist Fashion Photographer: Mary Knoblock, Contemporary Artist Styling and Make-up: Mary Knoblock, Contemporary Artist Graphic Design: Mary Knoblock, Contemporary Artist