Recently, we had the good fortune of connecting with Matthew Heron, owner of The Petal Workshop.
Hi Matthew, can you walk us through the thought-process of starting your business?
It was simple, I wanted to be my own boss, and build a floral design company that would strike a chord with the world. I wanted to give people a momentary escape from their day-to-day, and introduce flowers on a whole different level, in terms of style, design, and reaction.
Let’s talk shop? Tell us more about your career, what can you share with our community?
Our head designer, Daniel Ramirez, and I scour “the goods” LA Flower Market every day. We search for petals that when brought together tell a riveting story. We search for components that create movement and flow and compliment each other. Color and textures play a key-roll and are where our stories unfold. We strive to create color palette combinations that catch the eye and draw people in. Throughout the past 5 years, Danny and I have grown The Petal Workshop to where we are today, through trial and error and most importantly, hard work!
For us, it’s all about the work and staying dedicated to learning and growing, which is easy because we are in love with what we do! Sure, challenges sometimes arise and that’s when we take a deep breath, focus, and dive in. Truth be told, we love a challenge. If a project is overly simple, it’s probably not right for us. We focus on looking forward, not getting distracted, and staying in our lane. Just the same, we feel it’s equally important to support our industry colleagues and celebrate their triumphs and successes! There’s room for all of us and being an unsupportive colleague is just not who we are.
The Petal Workshop brand is unique. We are suckers for crazy detail, with everything triple checked and evaluated to the extreme before it goes out for delivery or installation. That’s just who we are, and we LOVE it!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Favorite spots in the City? So many! Where do we begin?! I’m more of a City guy, Danny loves the beach.
Teronni on Beverly is a favorite of mine with its incredible southern Italian cuisine. Before COVID (sad sighs and hopes that it will reopen very soon), Marix Tex Mex in the heart of West Hollywood was a constant place for me to meet up with friends to catch up. Who doesn’t love a fresh pitcher of skinny margaritas with a side of warm chips and salsa?? Count me in!
Pace in Laurel Canyon is a favorite. In my opinion, they’ve nailed the COVID outdoor dining experience. There’s something special about being nestled deep in Laurel Canyon that gets me. The history, the music history, and iconic musicians of the mid-’60s and 70’s and today that have lived and continue to live there. The coolest.
Drinks at the Sunset Tower, hikes in hills, and long walks with my 3 little doggies and my incredible, handsome husband, Zach, are all favorite pastimes of mine. Anything fun and exciting outdoors, I’m down for. Add a little vino and, well, I’m hooked. LA is so laid back and that vibe couples perfectly with my personality.
Who else deserves some credit and recognition?
I dedicate this shoutout, 100%, to everyone and anyone who has supported The Petal Workshop throughout the last 5 years. Their love, support, and promotion have catapulted us where we are today, a truly amazing place! I feel so blessed and honored. Also, this dedication goes to my incomparable, TALENTED team, who tirelessly and constantly strive to make The Petal Workshop the best in the business!
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