We had the good fortune of connecting with Ashley Daily and we’ve shared our conversation below.
Hi Ashley, have you ever found yourself in a spot where you had to decide whether to give up or keep going? How did you make the choice?
If someone ever develops a magic ball that answers this question, give them my number lol. In all seriousness, when I come up against an impossible task, I imagine and enact new ways to crack the problem. If nothing works, the answer is a shift in my perspective about the situation, not to keep trying things that aren’t working. To start a business, you must believe in yourself and the business’s mission more than anyone else. The answer will never be “give up”. Either you experience success, or you learn a new lesson, but neither is failure. Never give up on something you believe in. If you’re asking “should I give up?” you’re asking the wrong question. Ask instead, “Why did I start? Am I accomplishing what I set out to start?” and based on that answer, make your next move. Never quit, never give up. Always be open-minded to new solutions and new pivots.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I started Breakroom17 in March 2020 as Covid-19 took hold of Los Angeles. Breakroom17 is an artist management company based in Los Angeles, CA. I currently manage 5 artists full-time, and have hopes of building Breakroom17 into an artist incubator, providing management, funding, and marketing services to artists. There are many entertainment ventures pushing to bring this vision to pass–I say the more the merrier. If the mission is healthy creative control and independence for artists, I support it. I am excited the music industry is currently inundated with great startup ideas, partly due to the presence of streaming. Artists are expected to steer their creative ships more and more every day, and I think that’s worth championing. It was not easy to start Breakroom17. I actually failed at my previous venture prior to Breakroom17, and I’ve experienced my fair share of hardship personally and professionally while involved in the entertainment industry. As a young female music manager, the entertainment industry can be a daunting place. Covid-19 has not made things easier in entertainment either; touring is at a full stop. But overcoming day to day challenges with my startup, clients, the economy, the pandemic, etc. looks less like complete solutions to each crises, and more like the perseverance to simply keep focused on simple steps towards actionable goals, every day. Breakroom17 is about relationships and community. Our core values are community, creativity, and courage; values drawn from hardships I’ve faced firsthand while pursuing entertainment oriented dreams. I want every artist to have a break-room, a place to speak with friends or colleagues in safety while working towards lofty visions.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Welcome to Los Angeles! Nicknamed the city of angels and dreams! I grew up in LA, it is my MOST favorite city in the entire world. People in LA are here for a reason, and I love that about my home. It’s a big city with sections that blend into one another, you’ll definitely need a car. LA is known for always having something going on, and for food/cultures from all around the world. This itinerary is pre-covid! Monday: Pick up Alfred’s on N. Beverly to go and stroll down Rodeo Drive in Beverly Hills, spot the yellow Bugatti ALWAYS parked outside the Prada store. Try on expensive jackets at Saks Fifth Avenue and pretend to be able to afford them. Grab lunch at Urth Cafe on Melrose, it’s appeared in a number of t.v. shows so maybe you’ve seen it, and take a cycling or hitt class right down the street; spot the influencer! End your day at the Sofitel Los Angeles, they have an incredible live Jazz night every Monday. Tuesday: Visit Downtown! Start at Bottega Louie for breakfast pastries and coffee, then on to USC’s campus! I went to USC, so we will be touring USC, not UCLA, on this trip. I’ll show you around all my favorite places. Tuesday evening we’ll swing by either Library Bar or the Ace Hotel for Downtown light views. Wednesday: Universal Studios! Self explanatory. Then we’ll join my friends for church on Wednesday nights at the Saban Theatre. Thursday: We’ll take the morning to chill in Santa Monica, then to the beach! After some sun tanning, we’ll go shopping on third street and meet friends for happy hour at 1212. Friday: Hiking the Hollywood sign takes longer than it looks! After that, we’ll head on over to the Griffith Observatory. That’s one of my favorite places in LA. We’ll watch sunset there and then head to a Friday night party in the Hills or on Sunset! It’s a must while in LA, although I prefer the bar scene now. Saturday: Concert day! Either that or Disneyland. Friend’s choice.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I love the mission of the shoutout series. I’d like to shoutout my exceptional mentors, friends, and family as well as my wonderful clients who trust me with their artist projects! It takes a village to start a business, and the most important people in the early days of starting a business are not often paid for their time. Thank you to my mom and dad, to my mentors: Albert Napoli and Charlene Bryant, to my best friends: Stephanie Corrigan and Emily Randall, and to my first management client: Madeleine Dorren. You teach me everyday through your actions and your character that nothing is impossible with God and some good friends.
Other: https://www.tiktok.com/@breakroom17 http://linkedin.com/company/breakroom17 https://open.spotify.com/user/9d2pkord4fkseq2qn3qoon436?si=EL9hITeyQ-aMitBX9ISkbA https://soundcloud.com/breakroom17 https://www.instagram.com/ashleyalldaily/