We had the good fortune of connecting with Meagan Sargent and we’ve shared our conversation below.

Hi Meagan, what is the most important factor behind your success?
The most important factor behind my success has been the ability to form genuine connections and taking risks. I’ve found that forming genuine connections is crucial for any businesses regardless of the level. With every stage of your life, both personally and career-wise connections are not only what carries you from one venture to the next, it’s what sets you apart. It can also lead to new business opportunities. As a publicist and running the lifestyle-entertainment site, Identify LA, having genuine connections has, and always will be, the foundation of my personal brand as well as any brand I’m affiliated with. After all, it’s not ‘who you know,’ it’s truly ‘who knows YOU!’ 

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I’m a publicist, entertainment journalist, and content creator thriving in Los Angeles.

Often referred to as a visionary and social connector, I have over ten years’ experience with top-tier entertainment publications including: TMZ, US Weekly, Hollywood Life, InTouch Weekly, Life & Style Weekly, Closer Weekly, Swipe Life and more.

I also created the lifestyle & entertainment blog, Identify LA, about 7 years ago. The publication covers everything from celebrity entertainment news and the latest beauty and wellness trends to hospitality and tourism. Diversity in media was (and still is) lagging, which was one of my main reasons for creating the publication. Black people are wonderful content creators and Identify LA is a platform I created, as a person of color, to ‘take space.’ That alone is the driving force for me to continue working to break down barriers for future generations. Through all of this, I’ve learned to always bet on yourself. YOU possess the key to your success!

From being on the red-carpet speaking with high-profile celebrities to creating thoughtful and compelling campaigns, I’ve been able to graciously create a curated career that consistently challenges myself and pushes me to the next level.  I’m a results driven individual and simply put, I get the job done – and then some and THAT’S exactly the type of energy and standards I hold onto.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Los Angeles has PLENTY of hotspots! From celeb-heavy venues to the dive bars. My scene is more of the latter. Of course, Hollywood is glitz and glam, but that’s not the ‘real’ Hollywood. The Hollywood that locals know and love! The perfect start to the trip would be to cheers to the week ahead at Harriet’s Rooftop! Harriet’s is chic and full of that perfect instagram-worthy backdrop. During the week, bike riding between Venice and Santa Monica is a MUST! Stop at The Pier House in Venice for a decadent brunch! Their raw bar is quite impressive and it’s steps away from the beach! One of my favorite ‘unassuming’ bars is Sunset Trocadero. Located right off of Sunset Blvd, the Sunset Trocadero offers perfect people-watching, and has stiff drinks with a solid happy hour! For the foodie in me, a trip to Smorgasburg is more than worth while! The scene perfectly highlights LA’s diverse culinary scene.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Lauren R. Welch! They say people are either around for a reason, a season, or a lifetime. Lauren, to me, is all of the above. She came into my life and we quickly realized that we were more than ‘fast friends.’ We challenge each other because we know there are more obstacles that lie ahead. I’ve had the pleasure of growing with Lauren and together we not only challenged the industry, but each other. We quickly connected and have tackled the many obstacles of being Black publicists day in and day out. Lauren has been one of my top supporters from day one. She is creative, an advocate, and simply brilliant!

Image credit: Dahvi Shira of DGI Los Angeles
Image credit: Dahvi Shira of DGI Los Angeles
Image credit: Dahvi Shira of DGI Los Angeles

Website: www.identifyla.com AND www.meagansargent.com
Instagram: @identify_la (https://www.instagram.com/identify_la)
Linkedin: https://www.linkedin.com/in/meagansargent
Twitter: @IdentifyLA
Other: Personal/PR website: www.meagansargent.com

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.