We had the good fortune of connecting with Michael Sarreal and we’ve shared our conversation below.
Hi Michael, other than deciding to work for yourself, what else do you think played a pivotal role in your story?
While there were several decisions that contributed greatly to the success I found with my brand, I believe the most important one was deciding that my goal was ultimately to always help and inspire others while doing my best to leave this world in a better state than how I found it. The reason I consider this the most important decision is because when you commit to something bigger than yourself, you’ll gain access to another level of drive and determination necessary to not only find success, but to also keep it. I’m a firm believer that “success is a marathon not a race” and therefore those who find success are ultimately those who never give up. So, by simply making this one decision I’ve found a way to develop the necessary discipline and constant effort needed to ensure my brand succeeds. It’s good to remember that whenever attempting to reach any goal in your life, your “reasons for why you’re doing it” are just as important as “how you’re doing it”.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
The story behind my brand (Augment Core) could be considered an interesting one to say the least. In the beginning, we started as just an organic hair product company with an aesthetic that was greatly influenced by modern Asian/Japanese products that I grew up using. I was always attracted to the simple and clean look found in some of their marketing such as commercials, photoshoots and product design. I believe Augment Cores attempt to bring some of this look to a western audience is a big part of what sets us apart from other companies. This eventually led us to making decisions to do photoshoots not only in the U.S., but also in Tokyo (which I’m particularly proud of). Making these kinds of decisions and constantly looking for ways to expand our types of products has contributed greatly to getting the brand to where it is today, but it definitely was not easy. In order to overcome the challenges that came along, we really had to pay attention to feedback from customers and how they responded to our different types of marketing. The brand is trying to develop and keep our original look of “East meets West” and there is a constant balancing act that can be difficult to achieve with every step forward. In the end, we’d like people to know that our brand is one that was built by individuals who are constantly looking to move forward, break limits and expand their horizons. Hopefully, they can see that with our products and the directions we choose to bring the company in.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
This is a fun question considering I feel like I rarely have time to go out these days haha. However, I am a big food and dessert person so I’d likely take them out to a lot of good places to eat. I’m a big fan of ice cream and gelato, so that would definitely be on the itinerary as well. I also like to get active, so I’d take them to one or two theme parks throughout the week as I think those are always some of the most exciting places someone can experience. When the goal is to have fun, sugary sweets along with getting active is always my success formula. Been doing it ever since I was a kid and it’s never let me down. “If it ain’t broke don’t fix it”, am I right?
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I’d like to dedicate this shout-out to Anthony Diaz V of Kaizen Studios, Ellie Marie of Empowered Physiques & Actor/Model Eduardo Daniel Mora. Their support has been an integral part of my brands success.