We had the good fortune of connecting with Michelle Monroy and we’ve shared our conversation below.
Hi Michelle, what role has risk played in your life or career?
Taking risks could be scary, I mean there are so many “what ifs” that go through your head. My brand was born during a pandemic, when we were all learning how to work from home, pulling 8 hour shifts. It definitely took a tole on me mentally. Dyeing textile (tie-dye) was my creative outlet. It was my peace + quiet during that dark uncertain time. Little did I know I had found my passion. I devoted my off time to this new craft. I learned new techniques, researched on the origin of some these techniques and went all in. All in to the point where after a few months, I made the decision to dedicate my FULL time to my brand. As I type this, I’m reflecting on that day, a year later and how happy I am that I took that risk, I made the decision to drop it all for something that truly fills me with so much joy. Seeing all the love and support my brand is getting makes everything all worth it.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Ice-Dyeing was an entirely new skill I learned. It wasn’t easy at first, I messed up so much and wasted lots of product. With my makeup artistry background I understood the color wheel and how to mix colors, but this is a little different. When the dye hits the ice a chemical reaction happens, it’s really fun! I learn something new with every garment and that keeps my creative juices flowing. The cool thing about ice-dye is that while the color story may be similar, every piece will be unique, with its own pattern, just like us. We are all different and that’s what makes us special.
We never know what someone is going through, what if on a bad day they wear one of my pieces and someone compliments them on it, it’s going to make them feel good! All I want is to spread the joy I feel creating on to the person wearing my piece!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
We’d definitely go shopping! We’d go to any local small business pop-up or a couple of my favorite thrift stores, Sunday’s Best in Echo Park and Throwback Junction in Sylmar.
I’m a foodie and recently went plant base so I would definitely drag them to a couple of vegan spots.
Monty’s Good Burger – Echo Park
Pura Vita – West Hollywood
Cake Girl – Boyle Heights
Carlitos Gardel – Melrose
Town Pizza – Highland Park
Jaragua Salvadoran Restaurant – Los Angeles
Scoops – Highland Park
The Shoutout serious it’s all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone you would like to dedicate your shoutout to?
Thank you to my family, if it wasn’t for all their love and support my brand wouldn’t exist.