We had the good fortune of connecting with Mike Moreno and we’ve shared our conversation below.
Hi Mike, what role has risk played in your life or career?
Being a creative professional is all about stepping into risk, embracing it. The same is true if you plan on building a business. I would never have built a podcast talking to celebrities and reaching thousands around the world without taking a risk that “people wouldn’t like it.” I never would have built a profitable content consultation business without working and experimenting with business owners on their content. The fear of “getting it right” would have stopped any forward progress. Risk is embedded in any new thing you bring to life, but too many people do everything they can to avoid risk. That keeps you stunted and trapped in a loop that puts others opinions ahead of what you want to accomplish. That’s what stops most people from moving forward, the fear of what someone else will think. There’s no need to be reckless or harmful with your creative or business choices, but you shouldn’t base your actions on what others will think of you. There is so much more room to explore, grow and impact the world when you set that aside.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Born and raised in L.A. creativity and entertainment have been in my blood. I’ve now reached a point (and the marketplace has also reached this point) where creativity and business come together. In Much More Media, LLC I’ve brought the years of working as a creative artist, producer, project manager and technician in the entertainment sector to the business owners who know that telling their story through the content and media channels everyone has access to these days is more important than ever. At the same time, I’m building a worldwide audience of creatives through The Actor CEO Podcast helping them treat their careers like a business.
So while I used to struggle with the idea that there must be one path to success and engaging in multiple interests was futile, I’ve grown to realize that our current tech, culture and businesses actually thrive on being flexible, multi-faceted and constantly evolving. There is plenty of space, in fact there is high demand, for my abilities to help storytellers become better businesses and businesses become better storytellers at the very same time.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’m always a big fan of the beach. Whether it’s visiting friends in Venice or hanging out all day at Zuma, beach days are happy days. Outside of that, hiking in the Griffith Park Trails are always a blast and wrapping up the day at Castaway’s or The Smoke House for some tasty beverages would be ideal.
Who else deserves some credit and recognition?
I want to shout out my wife and business partner, Cristin Downs, who supports and encourages the creativity, bold choices and experimental learning required to build a professional creative life. Having both worked in the creative arts we have a fundamental understanding of risk, big imagination and practical implementation while having unique and strong skills sets that balance each other out very nicely. Working on two different sides of a project can bring it to life much faster and always having someone with experience and smart, deep thinking insight in an area I might be weak in is enormously helpful. She builds me up and together we can confidently grow a brand and business together.
Other: Visit ActorCEO.com for The Actor CEO Podcast.
Image 2: Mike with Paul Sorvino Image 5: Mike and Cristin with Gary Vaynerchuk