We had the good fortune of connecting with Miki Cheung and we’ve shared our conversation below.
Hi Miki, what led you to pursuing a creative path professionally?
In my years pursing a career, I found the importance of recognizing the balance of what you’re good at, and what you’re really passionate about. I wanted to take a chance and try something I loved and have no regrets. In high school, I wanted to be an architect. so I interned at an architect firm, but in the process of doing the internship, I realized that I enjoyed it more as a hobby. While I pursued my undergraduate degree, I took a part-time job at a marketing agency to pay for my tuition. As an outgoing individual, I loved the face-to-face communication and the creative planning. That was when I realized I had found something that I loved in the creative industry. During this period, I’d also attended my first runway show. Back then, I lived in Toronto and wanted to attend fashion shows, so I’d look for opportunities to win free tickets to Toronto Fashion Week. After I earned my marketing degree, I worked on the client side and loved coming up with marketing strategies, promotions, advertisements and campaigns. On the side, I became a Contributing Fashion Editor and started attending Toronto and New York Fashion Week. This ultimately led me to my artistic and creative career today. It felt like a natural progression from my career in Marketing and experience in fashion.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I work as a Digital Creator and Fashion Editor. Working with clients is much like running a sole proprietorship. In this role, I’m the Artistic and Creative Director, the Project Manager, Coordinator, Fashion Editor, Model, Stylist, Accounts Receivables and Account Payables. Each project is different, and when I partner with a client, it’s often because they trust my style and eye. These partnerships are often artistic and marketing-focused. Sometimes, clients hope to gain sales – many times they are launching a new product or collection and need to get more eyes or traffic on the item to which I am hired to create content for. This content can be video, photography or even a written story. Usually clients work with me because they believe my style and brand aligns with theirs. Other times, brands work with me because they’re trying to reach a specific demographic.
I like to add a bit of edge to everything. My love for statement pieces and costume jewelry is what often attracts attention. I like to wear things in ways other people might not think of wearing things. It is one of the reasons I was featured over 50 times in fashion editorials this past season during New York and Paris Fashion Week. The most exciting thing to me is knowing that there’s only more growth and personal achievements ahead of me. The greatest challenge is managing my impatience and the feeling of letting myself down. I have to remind myself that it’s okay to not achieve everything at once. What’s important is putting myself out there, making an effort and trying my best. With hard work and time, achieving those new goals will come.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I still consider Toronto my home, so I’ll list my favourites there. In the morning, grab blueberry pancakes, fresh scones and a breakfast skillet at Mildreds Temple in Liberty Village. Then take a streetcar and get out at Ossington Avenue and make your way walking East along Queen Street West. Vogue named Toronto’s “West Queen West” the second-hippest district in the world. Here you’ll find some great boutiques, vintage shops, restaurants, bars, bakeries, pastisseries and beauty stores. Continue towards City Hall. Stop here to take a short break. In the winter there’s ice skating and ice sculptures, in the summer, people watching and the odd festival here and there. Continue towards Eaton’s Centre and The Hudson Bay for some shopping for all budgets. Make your way back along King Street to see Roy Thompson Hall, and then walk south to see the CN Tower. With a little bit of money, you can ride the elevator to the tallest freestanding structure in the world with the tallest wine cellar in the world. Walk the glass floor and get an amazing view. Come back down and head over to grab dinner at one of the many great restaurants in the city. If you’re looking for the experience, pop into Canoe on the 54th floor of TD Tower. If you don’t want to stretch your wallet, Alo or Oretta is also good. For a casual, laid back vibe, Wurst serves sausages and local beer. I always recommend calling in advanced for a reservation in this city.
If you are there for more than a day, make sure to add AGO Museum and The Roy Thompson Hall to your list. Pop by the Distillery District for a short stroll and consider dining at Cluny Bistro and Boulangerie. If you’re there in the daytime, pickup fresh baked goods in their pastry shop to the side of their restaurant as well. They run out, so get there before the noon rush. Walk over to St Lawrence Market afterwards for a stroll around. Carousel Bakery makes a great peameal bacon sandwich, and their custard tarts are delicious. Make your way down to the Harbourfront and walk along the water. If you have time, take a ferry to Centre Island and get a view across the water of the city. If it’s within your budget, you can rent a boat and take a ride around the Toronto Harbor instead. If you love ice cream and want to continue going west, pop by The Big Chill in Little Italy, and ask for your ice cream to be served with a fresh and warm waffle cone before you leave the city.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My husband is my biggest supporter. He has never stopped me from pursuing anything I want, and always encourages and inspires me. He has been such a huge blessing in my life. I also have to mention my good friend Sharky Liu who also took me on as a Contributing Fashion Editor for one of the very few fashion blogs that existed back in the day. He gave me my first taste of blogging over 12 years ago.