We had the good fortune of connecting with Nadia Beck and we’ve shared our conversation below.
Hi Nadia, why did you pursue a creative career?
Since high school, I knew I would never work a desk job. I’ve always loved the arts. Growing up, I was heavily drawn to painting/drawing, singing and acting. Originally I wanted to go into the performance arts, specifically theatre. I was drawn to the technical aspects of the theatre like makeup, props and costuming. I loved that professional theatre was an art while having a schedule. We had to rely on the whole team to make the show happen, which I felt paralleled the professionalism within the event industry. I obviously didn’t pursue a theatrical career and came upon floristry totally by chance. I loved being able to design again and create living art. After working a few years at a flower shop, I decided I could make a career out of floral design. I figured, why not pursue it? When I shifted my focus from retail to the event industry, I realized that this was where I wanted to be. Now I get to run my own floral business for a living and it definitely beats an office job!
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I specialize in a variety of unique wedding styles and themes. I’m always open to creating new designs and taking the road less traveled. After receiving my BA, I was desperate for a job, preferably creative. It was by chance that I found a delivery position at a local flower shop not too far from my alma mater. It was never my intention to become a florist, except that one time I played Audrey in the high school production of “Little Shop of Horrors.” After a year of deliveries, I was promoted to designer and store manager. After two years, I was given the opportunity to purchase the storefront and run the retail side of business. While at the shop, I gravitated towards creating beautiful, unique arrangements for larger styled weddings and events. Following my true passion, I decided to move into a studio space and put all my attention into creating floral designs for my clients’ weddings & events. It has not been an easy process and I have made a lot of mistakes along the way. I’ve had to overcome these challenges by educating myself and building strong relationships with other like-minded entrepreneurs. I’ve learned that you can’t trust everyone and it’s okay to say ‘no.’ Not all business is good business. Always be open to evolving and bettering your business.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Let’s see… I would take them to the beach (if it’s not too cold) Venice Beach & Santa Monica Pier; DTLA to see some of the landmark sights; Hollywood Blvd: specifically the Funko Pop store; Ventura Blvd: Mr. Furley’s Bar, The Woodman, The Sherman, Blu Jam Cafe, Crave Cafe; California Science Center &The Natural History Museum; The Thirsty Merchant; Huntington Library; Universal Studios/City Walk; Brunch at 94th Squadron; Lake Balboa Park in Encino; Malibu Wine Safari.
Who else deserves some credit and recognition?
I would like to thank my local Rising Tide Society chapter and specifically one of my photographer friends, Trista. I met her while I was in college and when I became a business owner, she invited me to join The Rising Tide Society. It has changed my life drastically and has opened up so many doorways for my little business.
Trista Hidalgo Jade Elora Jenny Rolapp Stephanie Davis Kleinman