We had the good fortune of connecting with Natashia ‘TOSH’ Blach and we’ve shared our conversation below.
Hi Natashia ‘TOSH’, what do you attribute your success to?
Allowing the customer to really fall in love with the pieces and not going for the ‘hard sell’ Creating pieces that speak for themselves, the best materials, prompt repairs (when & if ever necessary) and overall attention to customers and feedback. We trust the process this much and have never had to go for quantity over quality, or rushing items out of fear of not keeping up with sales/volume. We have thrived on a kind of ‘open exclusivity’— whomever this brand ‘speaks to’ is in the Club.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I have always loved things that perform more than one function— things that surprise. Many of my pieces are convertible and can be worn in numerous ways. I frequently find myself mulling over which piece to wear with what style dress or blouse; so I made pieces that appeal to my own fickleness lol.
The caged-stone designs I also haven’t seen; not to say I invented it, but it’s a very time consuming technique with sore hands and fingertips involved; but the finished product is so well worth it.
After seven years doing this, I still get butterflies creating and beholding the finished caged stone pieces (cuffs/pendants)
The professional element of this business really snuck up on me actually. I really wasn’t setting out to be a professional jewelry designer, much less make a substantial living from it. It has been very gradual since for the most part, so all of the success/milestones we’ve encountered have been really digestible and I suppose feeling deserved. Nothing has come too quickly but just the right speed to keep going and see where the next exciting turn leads to. Even in the pandemic, many unexpected but helpful sales channels opened up just when the previous ones became temporarily unavailable. I think the challenge that comes is the expectation that all the journey will be this seamless— of getting ‘spoiled’ and then frustrated when fate would suggest otherwise, when things don’t work out exactly as I think they should. Then of course, things usually end up better than I would’ve planned.
I have also experienced the challenge of losing a couple friends/acquaintances due to the business. Either they got involved in some way and it didn’t work out or I had to pull away due to some breach of trust. That part can be very disheartening. I think it has definitely made me more cautious about allowing anyone I know more personally to say become an apprentice or represent sales. I have a couple folks now, but we happen to have very similar communication styles, which I feel makes it easier to see and speak on any problems that may come up. Fingers crossed!
We used to set up for open-aire markets, live pop-up shops and kiosks. Since the Covid pandemic we have converted to an all mobile, private shop experience while maintaining awesome wholesale accounts and other direct sales strategies via the website and through word of mouth. It’s been a challenge to truly trust and adapt to these new limitations, but again; it’s already been a positive experience and definitely keeps this business owner on her toes! Never a dull moment, especially here lately.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
In San Diego county, we’re really blessed with a ton of attractions both in nature and in buildings within the city. I really love the beach at Coronado along with the historic hotel there. We also adore Nick & G’s restaurant in Rancho Santa Fe (they also happen to carry my husband’s tequila brand;) A visit to the zoo is also fun and you can never go wrong with Sea World. I have kids, so any and all these places are also family friendly.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would love to dedicate this shout out to Lynne Zimet, dearest friend, fellow artist, supports the brand and even helped come up with the name.
Facebook: GypsyPosh By TOSH
Brevin Blach www.brevinblach.com Images@brevinblach.com