We had the good fortune of connecting with Nichole Perkins and we’ve shared our conversation below.
Hi Nichole, how has your perspective on work-life balance evolved over time?
I think of balance as having one foot on each side of a seesaw scale. Rather than a static state that we achieve, balance is constantly shifting, depending on external circumstances.
The key to maintaining balance is a) getting clear on our life purpose and our intentions (what matters most), b) supporting our mental focus, which keeps us homing back in on what’s important, and c) caring for our physical and mental wellbeing. We can accomplish this most sustainably by getting clean on our diet and lifestyle by cutting out sugar, highly processed carbs and excessive caffeine, as well as regular exercise and sleep.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I’m on a crusade to make clean, nutritious living accessible for all of us. I’m advocating to clean up our food system and to build a world where we all feel empowered about what we put into our bodies and our lives. The goal of PrimaFoodie is to build a platform that is fun and inspiring, and that builds resistance against our corrupt corporate food system so we can start to rebuild it—one plate and household at a time.
I crafted my business around an idea that fills me with purpose and I constantly create activities that I find fun. This is the key to perseverance and success, ESPECIALLY on hard days.
I am so proud of our dedication to making a difference and to upholding our values of clean, sustainable foods and organizations that contribute to the mission of PrimaFoodie. I believe if we are living according to our values and doing what we love, we can make sustainable profit in a way that supports people and our planet—and brings equity back into the fold. If it doesn’t contribute to our mission of transforming our broken food system, empowering people to make the most healthful choices, and increasing access to clean food, then you won’t see it on PrimaFoodie!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
1. Sunday morning Hollywood Farmer’s Market on Ivar between Sunset and Hollywood. Get your produce. Get brunch from local vendors. People watch, where you’ll see the beautiful weirdness of Hollywood. In non-pandemic days, go do Chelsea’s BodyBurn class at SweatTheory on Cahuenga Blvd first. Go home, put away your produce and spend the rest of the afternoon lounging by the pool, because it’s always sunny in LA. 2. Erewhon by The Grove – For all your grocery needs beyond the farmers market…this is what Whole Foods used to be. It’s now a growing chain, but still has integrity in their product offering and takes chances on new local artisans and heritage-inspired brands. Also, this particular location is heavy on working actors so you’ll always see beautiful people in the smoothie bar and deli lines at lunchtime!
3. Visit the latest contemporary art exhibition at Regen Projects in West Hollywood.
4. Wednesday early morning Downtown LA Flower Market.
5. Dinner with friends at Crossroads on Melrose for an artful and beautiful vegan meal, then an improv show at the Groundlings.
6. Thursday morning, drive out to Will Rogers State Park for a beach breakfast picnic then walk along the shore. You’ll have the beach mostly to yourself if you get there by 7a or 8a. On your way home, stop by Breadblok in Santa Monica on Montana Blvd to pick up a loaf of organic, gluten-free bread.
7. Friday check in to Hotel Bel Air and request a canyon suite (the junior suite is beautiful, too). Take a walk up the canyon. Have a massage. Then dinner at Wolfgang Puck at Hotel Bel-Air. Be sure to request their housemade gluten-free bread! Saturday after morning yoga and a leisurely breakfast, have friends over for drinks at the pool.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
It is so important to be surrounded by high vibe people with a growth mindset. That inner circle that supports you, challenges you and gets better with you. My friend, Eva Yazhari, is one of those individuals. We share our hopes, dreams and strategies with each other. We make the drudgery of exercise through a pandemic better by doing 6a.m. peloton rides together cross-country. Eva just published her first book, The Good Your Money Can Do: Becoming a Conscious Investor. She inspires me every day to live consciously through my investments and in life.