We had the good fortune of connecting with Nicole àBeckett and we’ve shared our conversation below.
Hi Nicole, one of the most rewarding things about getting to know so many entrepreneurs and creatives is seeing first-hand how many of them are focused on so much more than just financial results. So many of the folks we connect with are focused on having a positive social impact on their community or the world at large. Can you talk to us about how you are helping the community?
SameSide’s mission since it was created was to give people a way to incorporate taking action for the causes they care about into the events and gatherings they do every day. Whether it’s standing up for LGBTQ rights at your yoga class, learning about climate change at your weekly group paddle out or standing up for equal pay at a wine tasting, SameSide, as an events platform, makes it easy. Our vision is that one day, every gathering in the world will be a purposeful gathering through SameSide.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
SameSide is an online platform that allows anyone to organize events and connect them to a cause they care about. We’re like Eventbrite except we allow event organizers to align with a cause and send a toolkit with ways for people to support that cause – like donate, share a social post, or advocate for legislation. We believe that people want to get more involved in causes they care about but it is often difficult to know what to do, especially in a time when we are so overwhelmed with information and content. However, we figured that if we created a way for people to incorporate action into the activities they do anyway, we could get a lot more people using their time for the causes they care about. Building this platform has not been easy but we’ve learned to take the small wins day by day and build on them. We started out in 2017 sending letters to hosts and since then SameSide has facilitated over 1 million grassroots actions from helping to Ban the Box for formerly incarcerated individuals to passing equal pay legislation in Colorado and supporting get out the vote efforts in North Carolina. 2020 has of course presented its own challenge with the pandemic halting in-person activities but again, we took it day by day and were able to add in features to support virtual events as well as in-person which we believe will ultimately be a feature that is here to stay.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Pre-covid or post-covid? LOL. Big difference. I live in Hollywood so naturally I want to share my neighborhood. My husband and I are really big into live music and performances so we would share our favorites. From the grand dame Hollywood Bowl to The Palladium and smaller venues like The Fonda and Hotel Cafe, the artists right in our backyard is incredible and can be accessed 7 days a week. Movies in Hollywood Forever Cemetery or on the rooftop at the Montalban, all of these community gatherings are what connect us to each other. It’s truly heartbreaking to be losing out on that culture in our lives right now.
Who else deserves some credit and recognition?
SO. MANY. PEOPLE! From my husband who has supported the late nights, busy weekends, and time away from our kids with nothing but encouragement (moms will know how critical this is) to my original co-founder and brother who consistently provides a sounding board for product, to friends who have stepped in and provided confidence when I was ready to throw in the towel. Along the way there have been notes of gratitude from platform users who may just send a kind email but it’s all the motivation you need to keep going on some days.