We had the good fortune of connecting with Nicole Fonseca and we’ve shared our conversation below.
Hi Nicole, can you walk us through the thought-process of starting your business?
I always knew I wanted to start my own business from a young age because the two areas of work I love the most are creating things and constantly being able to learn. Five years ago I self taught myself how to film and edit videos by watching countless YouTube tutorials and from there, I sent dozens of pitch decks to brands which resulted in my first set of clients, some of which I still work with today and some of which have also referred me to additional clients. Last year we expanded our service offerings from video production and photography to also offering web development and social media marketing. The digital landscape is constantly changing which makes it fun, because it means there are always new areas for me to learn and integrate into my business.
Currently I have been immersing myself in the world of Web3, blockchain, and NFT’s because I believe that in the next few years brands will need an NFT strategy similar to when they needed an e-commerce strategy when online shopping became mainstream, a social media strategy when social media platforms took off, and a video marketing strategy when video content skyrocketed. The next big thing is blockchain and smart contracts so currently a large portion of my time has been dedicated to launching a branch of Fonseca Media called YNFT (Your NFT Partner) which will help onboard brands into the NFT space in a responsible and ethical way that provides long term value to their collectors. Currently, there are a lot of NFT projects that fail after their mint date because they don’t have the infrastructure in place to help them, and ultimately their community, succeed. So our mission with YNFT is to increase the quality standard that is currently within the space.
Alright, so let’s move onto what keeps you busy professionally?
When it comes to the creative behind each project, each client’s needs are different. Every project is unique from each other which makes it fun! Sometimes a project will take place while travelling and have a more flexible and spontaneous approach. Other times it’s within a controlled studio environment with actors, a script, and storyboard.
The creative process we have implemented into our website development service is to use our background in video production to design websites that are a visual and interactive experience versus having static pages that have little to no movement, as we have found that interactive websites convert better.
Overall, the main lesson I have learned is that a marketing piece has to be strong from both the front end and the back end. Front end meaning a visually engaging video, an aesthetically pleasing photo, or an interactive and well-design website. The back end meaning videos and photos that are optimized to be run as ads and generate ROI and a website that does the same with strong SEO.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I am based in Vancouver which has no shortage of beautiful places to see! And amazing sushi. So the first place would likely be a sushi restaurant. From there I would go bike riding around the seawall, go on a walk through one of the forests, visit one of the beaches, and maybe end the day by going up the Sea to Sky gondola so that they can experience the combination of city, forest, beach, and mountains all in one day.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
It’s amazing what the internet can do for business owners and I owe a lot of my growth to being able to learn through YouTube and gain new clients through the use of social media, as well as connect with other creatives online which have resulted in working together and sharing client projects.
Often times a commercial project will need more than just one camera operator. It involves drone operators, lighting technicians, boom operators, and models or actors. The network of people I met while living in both Toronto and Vancouver have been paramount to growing since word of mouth is still the most trusted way brands choose to work with someone.
Instagram: @fonsecamedia & @styleflowapp & @nicolefonseca
Nicole Fonseca, Hendrick Lau, Maxwell Grover