We had the good fortune of connecting with Nina Tulio and we’ve shared our conversation below.
Hi Nina, what is the most important factor behind your success?
I would have to say 2 things are incredibly important. 1st things being consistent. Consistent in the way you show up. Consistent in the way you deliver a message. Consistent in the way you treat your clients. Consistent marketing. Consistency is the key to growth in all areas of life, especially in business. 2nd would be authenticity. Be the truest version of yourself. Share your truth and your journey. People want to do business with people they know, love, and trust, and the only way to convey this is to be 100% yourself in all ways.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I coach and educate salon owners and stylists to embrace the business side of the industry. I help guide them when it comes to building and scaling their salon, understanding their budget and benchmarks, and also help them on how to increase their profit. Leadership and team building is another area that I focus on as well for my commission salons. I am a former salon owner of 11 years and stylist of 20 years. After selling my salon in 2016 I knew creating my own consulting business was the next step. I love watching others grow and truly helping them build their confidence along the way. It has not been easy for sure. My first 2 years were incredibly hard. I wanted to throw in the towel so many times. But what kept me going was the belief in myself, the care and compassion I have for helping others, and the support that I have from others in the industry. My why is the stylist and owners that support me day and day out. Watching them grow and have ah ha moments totally fulfills me in a way I cannot describe. I also made sure I was pivoting and self assessing when it came to scaling my business. I am not afraid to take risks and put myself out there. After 3 years of showing up and sharing my experience and my truth, I was asked to be the Business Education Ambassador for Oligo Professionnel. I am so grateful and it truy has made such a huge impact on my career.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Wow! So many places. One of my favorite spots for dinner and one for the most beautiful setting is Laurel Hardware in West Hollywood. The food is amazing and the outside garden area is so beautiful. For lunch we would take a trip down to Montana Ave in Santa Monica and hit up all the cute shops and restaurants. One lunch spot in particular is called Margo’s. For dessert we would walk across the way to this vegan donut shop called Erin McKenna’s Bakery. Their donuts are so yummy. After that we would take a stroll in Pacific Palisades park. One of the most beautiful places to walk and look at the ocean. I would also have a little sunset bike ride along the Santa Monica Pier and ride right on down to Shutters on the Beach for a light snack and drink. They often have live music on the weekends. To round off the weekend, I would have us go on a shopping trip to Rodeo Drive and have a little night cap at the rooftop on the Waldorf Astoria. Their food is delicious and their rooftop has the most stunning views.
Who else deserves some credit and recognition?
I have been very fortunate to have great people around me. I have an incredibly supportive husband. I have a VA that really holds it down when it comes to the behind the scenes with admin work and email campaigns. My girl Kyla in Canada who takes care of my marketing and helped me create a whole new brand, My bestie and podcast co-host J. Ladner is always there for me and encourages me through the hard times. And of course all of the stylists and owners that truly support me day in and day out. They are the reason I show up every single day.
Johanna Falk Photography