We had the good fortune of connecting with Nyiko Beguin and we’ve shared our conversation below.
Hi Nyiko, is there something that you feel is most responsible for your success?
Every part of how I approach my artist career and label comes from a place of honesty and passion. I’ve found that those two factors are essential for any project to successfully connect with people.
Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
I think of NYIKO as a DIY artist project that blends pastel dream-pop with post-punk minimalism. I tackle themes of mental health, self-love, online dating, and gender identity through an accessible sonic lens. Growing up in the northeast indie and hardcore scene, I learned how to do things myself, i.e. self-recording, graphic design, cd and tape duplication, show booking, promoting, etc. Over the years I’ve been able to delegate and outsource some tasks, but the DIY ethos remains in everything I release. I’ve learned that most of the time, the only person standing in the way of your ability to achieve something is YOU. My debut album “Honesty” comes out Friday, April 9th.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Eat – For coffee we’d go to Go Get Em Tiger or Intelligentsia. For breakfast, we’d have to hit up Courage Bagels for the best bagels in LA, Little Pine and Jewel for the best vegan brunch, and Backyard Bowls for the best acai bowls. Lunch we’d head to Lettuce Feast Food Truck for the most incredible vegan fried chicken sandwich and Hugo’s Tacos for amazing and authentic burritos. Dinner is at Sage, Silverlake House, Pura Vita, and Tatsu for my absolute favorite ramen. Dessert we check out Donut Friend, MagPies Softserve for some Fried Pie, and Erin McKenna’s Bakery for the best chocolate chip cookie ever. Visit – Griffith Park & Observatory, El Matador Beach, Broad Art Museum, LACMA, The Echo, Zebulon, El Rey.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Since a young age, my parents have encouraged and supported my creative side. They’ve been spiritual mentors and gave me a blueprint of how a long and loving marriage can look. I realize how rare that is and I feel so grateful to be able to draw upon them for inspiration and wisdom.
All images by Niles Gregory except “NYIKO_Peppermint_MekaelDawson” which is by Mekael Dawson.