We had the good fortune of connecting with Olga Perelman and we’ve shared our conversation below.

Hi Olga, what is the most important factor behind your success?
Gonna start off by saying all these questions really hit hard😅 The meaning of “success” is different for everyone and over time I’ve learned it can be very personal. It’s truly tough to set that imaginary bar of success for yourself and work and work until you get there because it feels like you will never get to that place, wherever it may be. But the more I create for my brand Inner Peach, the more I realize that the main factor of success (at least for me) stems from being real and genuine in all aspects. It’s no longer about “is this a good design?” but “do I love what I’ve made?” Because if I don’t love it, I will feel fake promoting and selling it. So if I can be genuinely love what I design, while I may of course be hurt if people don’t appreciate it as I do, that doesn’t damper my personal success because I’ve stayed true to myself. And the more genuine you are, the more people feel that and resonate with you and your brand. And that’s what makes Inner Peach successful.

Please tell us more about your work. We’d love to hear what sets you apart from others, what you are most proud of or excited about. How did you get to where you are today professionally. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way. What do you want the world to know about you or your brand and story?
Long story short, it wasn’t easy, and it still isn’t easy. If you ask any small business owner, they will most likely agree. Some things may get easier because you gain more insight and skills along the way, but then maybe you come across new challenges that you then have to learn how to tackle. It’s truly a never ending learning process, at least for me. I never took a business course. I never got a fancy degree. I just knew I had something worth sharing with the world, and thought I could turn that into something. So I guess a never ending challenge for me is thinking “I don’t know what I’m doing” or “I must be doing something wrong” because as a creative or a small business owner, you are constantly comparing yourself to others in your field whether you like it or not. And I often worry that I’m lacking some sort of knowledge that others in my field have because I didn’t have formal training for this and that. I strive to be content with doing my best when it comes to my business. I also try to pay careful attention to tips from fellow creatives and helpful resources. At the end of the day, I’m immensely proud of thee growth and reach of my business and that I have been able to get this far on my own and without any financial aid. I’m also proud that I’m able to create things that connect with people on a personal level and make them feel seen; that’s my biggest goal through and through.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Let’s pretend this is a week where covid doesn’t exist. Being friends with me means loving good breakfast and good coffee. So I would take my friend to a few of my favorite local brunch spots: Snooze in Tustin, Urth Cafe in Laguna Beach, and Zinc Cafe and Market in Laguna Beach. My favorite city in Orange County is Costa Mesa (most likely because my favorite coffee shops are there) and they also have the LAB Antimall, which is a great intimate spot to hangout, grab a bite, and maybe do some shopping or thrifting. At some point we would definitely get donuts at Sidecar Donuts because they have the best donuts in the world (and I don’t say that lightly.) If there’s any good shows happening, we could go to a concert at the Observatory in OC, otherwise we would drive to LA, SD, or Joshua Tree for some more exploring! And I’m not a major beach person, but if my friend wanted to go to the beach, I would graciously oblige her a day on the sand.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
As cheesy at it may be, I’d like to give a shoutout to some of the closest people in my life– my parents & handful of dear friends. My parents because they provided me with the privilege of living at home my whole life thus far, so I was able to pursue a career path I was actually passionate about. Also my mom was the one who got my siblings and I into art at a young age, and she’s always been my number one fan. I won’t mention my friends by name, but if you’re someone who has helped me with events/markets or has provided me with mental support & encouragement whenever I doubted myself, THANK YOU; you know who you are. Also shoutout to some of my favorite illustrators on Instagram (@kristerpelly, @nathalie_lete, @lynnie.z, @yoooookyung) for their vivid imaginations and for helping me see that there’s more to illustration than just book design. (I follow so many amazing artists now, but those are a few that I’ve been following for ages and never cease to inspire me.)

Website: https://www.innerpeach.co

Instagram: @innerpeach & @olgaaperelman

Other: Portfolio: https://www.olgaperelman.com

Image Credits
Olga Perelman Coral Hermans

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