We had the good fortune of connecting with Tina Li and we’ve shared our conversation below.
Hi Tina, what is the most important factor behind your success?
The most important factor behind the success of In the Clouds Events is our attention to detail. My team and I make every effort to collaborate with our clients and vendors. Our job is to gather information from everyone involved in the event. We track every little detail from the vendor team and make sure we adhere to our client’s preferences. We strongly believe that open communication and collaboration are key tools in producing and executing a successful event.
What should our readers know about your business?
Please tell us more about your business. We’d love to hear what sets you apart from others, what you are most proud of or excited about. In the Clouds Events is a boutique event planning company based in San Gabriel. We plan, design, manage, and coordinate weddings and social events throughout Southern California. We specialize in planning fun, casual, and experience-focused weddings. What makes us different? We’re dedicated, supportive, and down-to-earth. Our clients feel comfortable talking to us and we treat each other like friends. We pride ourselves on helping our clients achieve their visions by listening to their needs and always looking out for their best interests. We love to make lifelong friends with everyone we meet along the way. I’m most proud of each time a client writes an amazing review for my business, raving about the services they received, reading them fills my heart. I’m also grateful when we get referrals from our vendor partners and venue managers, it means so much that they recognize our professionalism to send us their clients. How did you get to where you are today business-wise. Was it easy? If not, how did you overcome the challenges? What are the lessons you’ve learned along the way? Life is never a smooth road. The bumps and turns are what make life interesting and it all really depends on your perspective. I’ve gone through the struggles and frustrations of being an entrepreneur, but I always made sure that I learned my lessons from each mistake. One of my college professors shared something that stuck with me until now. He said, “you can’t go through life claiming that you’re a victim, that you’ve had bad luck. It’s all about how you react to the situation and deal with it.” And that’s my mentality. Whatever comes at me, I’ll just handle it. At the beginning of my event business, I struggled to find my ideal clients, charge my worth, and juggle family and work. Looking back now, that has all been a part of the journey and they helped me grow as a person and as a businesswoman. I’ve been very fortunate to have amazing and supportive husband, friends, mentors, and colleagues to encourage me along the way. What do you want the world to know about you or your brand and story? We believe every event should be as unique as its hosts. If it’s your party or event, it should scream your personality. We try to stray away from cookie-cutter or copycat events. We want everyone to be able to kick back and enjoy their special day while their guests have an awesome, memorable time. Our team goes above and beyond to make sure every client and guest has what they need.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Gosh, I’d probably take my friend to all the hot tourist spots in Downtown LA on the first couple of days, like the Last Bookstore, Angel’s Flight, Grand Central Market, and Olvera Street. We would grab a coffee and hang out in the Arts District, then pig out in Little Tokyo and Chinatown. On the following days, I’d take her to Hollywood to see the Walk of Fame, maybe hop on the Star Tour bus, catch a show at the Pantages, then have Brazilian BBQ at Fogo de Chao in Beverly Hills, and check out some of the museums on the Westside. After all the city scenes, I would hit up the beach towns, like Santa Monica, Venice, Malibu, or Manhattan Beach. I’m a big Disney fan, so we must visit Disneyland or at least dine and shop in Downtown Disney before I send her off. The focus would be to spend time together and experience LA, not necessarily hit all the spots.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Definitely want to give a shout out to Vivian Ha, my trusty associate and friend. With her on my team, I am able to bounce off design ideas and make improvements to our processes. She helps me keeps track of everything and follows up with our clients and vendors. Also, the Pasadena Tuesdays Together wedding planners that I have bonded with this past year. The pandemic has been hard on the event industry. The ladies from this group are my support system and cheerleaders. We share our knowledge and experiences to help each other grow. I couldn’t get here without them. Thank you to Carol of The Blushing Details Events, Liz of Elizabeth Coppersmith Consulting, Dee of Dee Lee Designs, Kim of Ebeling Events, Peggy of Timeless Celebrations, Karla of Kiss & Say I Do, Sarah of My Wedding Songbird, Jeannie of Allegro Event, and Linda of Lavish Events & Design. Big shoutout to Anna of La Design Boutique, who is always down to brainstorm and jump on fun projects with me, no matter what crazy ideas I have. My awesome photographer friends, Amy of Amy Haberland Photography and Allison of Allison Maginn Photography, are always there to lend an ear, whether it’s personal or professional discussions.
Profile Photo – Alanna You Photography.
Dreamy Estate Wedding – Tiffany Wu Photography.
Asian Fusion Wedding – Vivian Lin Photography. Intimate Beach Wedding – Lily Tapia Photography. Elegant Hotel Wedding – TUgether Photography.