We had the good fortune of connecting with Peggy Loo and we’ve shared our conversation below.

Hi Peggy, what was your thought process behind starting your own business?
Living in the US for the past 16 years all over the west coast, including Hawai’i, and now living in a big city like LA, made me miss even more my Peruvian food. Although Peruvian food is becoming more popular nowadays, I still miss some Peruvian desserts that you can’t easily find in the stores. One day, I was craving Alfajores, and I couldn’t find them, so I decided to start baking them. I also love food. I consider myself a foodie since I grew up in the restaurant business. My mom and her family have had a successful business in Lima-Peru since the late 1950s.

Now that I am putting roots in LA, a more diverse community, I want to show how Peruvian Alfajores are. You may ask what Alfajores is. Well, Alfajores is a type of shortbread cookies filled with manjar blanco AKA dulce de leche. These treats are usually between Argentina, Chile, and Peru, where they are most well-known. We all have our way of making them. The best way to explain it is like pizza. You have NY, Chicago, Californian, and so on style pizza.

Another reason is where I am in the stage of my life. I am in my early 40s employed by a big corporation, and I think I am ready to try entrepreneurship now. Many customers have already tasted my “homemade” style Alfajores, and they loved it, which is my end goal – make people happy and smile when they taste my Alfajores. I love to hear when they say, “they are addictive.” The best part is that they all are gluten-free so that I can share the sweetness even to a more extensive segment. Give some sweetness in life, even for a short time. Don’t they say, “The small things make the biggest difference in each day”?

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Stand up and keep going; that’s my motto. There is a lot to learn in this life we have on this planet. The key is not to give up if you really want something to work. This new crusade is not easy, and it has been very challenging in all aspects but at the same time very satisfying because you know you did it on your own. I know it sounds cliché, but, really, when something doesn’t work, which usually never does the way we plan, just keep going. If you can’t find a solution, take a break and breath, and it will come up in less than you expected. And my other lesson in life is always to ask, even when you think it is a dumb question. We aren’t ‘Google’ to know it all, so asking is nothing wrong. You will be surprised by all the things we learn just by asking and listening.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
This is a funny question because just now, I am having a friend visiting for the first time in LA. We will visit the Hollywood sign, Runyon Canyon Park, Public Art “Urban Light,” Olvera Street, Bradbury Building, and Grand Central Market. Joshua Tree Park, Santa Barbara, Hearst Castle in Big Sur, and Big Bear for a more extended stay.

To EAT in LA, you need a big belly; there are so many good restaurants to try that it feels you will never get to try them all.

Who else deserves some credit and recognition?
I want to shoutout to my family back in Peru. They support, mentor, and encourage me on this new voyage. Food is all over in my roots, and being an entrepreneur – that was the environment I grew up with. Also, I want to shoutout to my boyfriend because he loves my Alfajores and helped me realize it was worth trying. He is understanding, supportive and encouraged me to start this new adventure.

Website: https://www.sweetpeguita.com/

Instagram: https://www.instagram.com/sweetpeguita/

Linkedin: https://www.linkedin.com/in/peggyloochan/

Facebook: https://www.facebook.com/sweetpeguita

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