We had the good fortune of connecting with Phil Guthrie and we’ve shared our conversation below.

Hi Phil, we’d love to hear about how you approach risk and risk-taking
Risk taking, to me is how you start a business. My business thus far has been a series of risks that panned out. I started as one guy in an office in DTLA, and moved slowly to get to the size we are now, moving from DTLA, to Culver City, to Sawtelle area in West LA, and finally now into Santa Monica. Risks are funny, once you take small ones they don’t become risks anymore, they are more of a calculated risk. Then you get used to this and make larger and larger risks, but only adds to the reward. But we don’t take risks without backup safety plans to some degree. 

Let’s talk shop? Tell us more about your career, what can you share with our community?
My art was always animation, quick and creative. That always set me apart was my speed and ability to listen and deliver the vision of a client. It’s not an easy industry to jump into. Its a “who do you know” type of industry. I was staff for only 5 months of my career. I then was thrust to freelancing, and your paid to know what your doing, so coming home to research every night so you can execute what the client is asking is what it felt like for me. The best lesson I learned very early was there isn’t a need to say “sorry” when you have done something in a particular way. Art is first and foremost a subjective form. Everyone has their own opinions and the person relaying notes may have more incite to that the client is looking for as well.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Im. huge fan of Culver City, we would for sure stop by some of the restaurants and stop by City Tavern for a beer. I would also take a ride down to Sawtelle area to share some of the Japanese and Korean spots down there, some of the best in the city. I would then take them to two breweries, Boomtown in DTLA and Brouwerij West in San Pedro.

Who else deserves some credit and recognition?
Wow, there are so many people. But Id call out my parents for understanding that I wanted to shift form my track as an accountant into the role of an artist when i was younger. Then i would say all the amazing people i have met along the way as a freelancer in the Los Angeles area. Most recently, id say thank you to Philipp Bichsel and Marcos Vaz. They have both brought us into their loop of clients to help execute larger projects.

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