We had the good fortune of connecting with Raeah Carroll and we’ve shared our conversation below.
Hi Raeah, is there something that you feel is most responsible for your success?
Empathy. My ability to emotionally connect with people and understand how they feel and what they need is why I am able to produce copy that effectively sells. When people are making decisions about how to spend their money, a lot of it is emotional. I am able to tap into the buyers emotions and write words that help them feel seen by the brands that I work with. That is what makes my approach to copy writing unique. Growing up, I didn’t always appreciate my sensitive nature. I often saw it as a burden and wished I had the ability to “care less.” Now as an adult and business owner I am forever grateful for my empathetic nature. It has helped me to grow not only my business, but the businesses of the women that I work with.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
As a copywriter and coach, I help business owners learn how to use words to connect with their audience and reach their sales goals. Helping women make more money in their business by teaching them exactly what to say in their copy brings me so much joy. I work with passionate women who are so excited about their products and services and need my help so that the people who need them most will find what they have to offer. My unique approach to copywriting is to increase buyer connection through what I call “empathetic copywriting” which just means connecting to what your buyer actually wants and needs from you. When I first entered the copywriting space a few years ago, I found that most copywriters were focused on sales strategies that just felt yucky to me. They felt gimmicky and like the brand was trying to trick or persuade the buyer to purchase. I just don’t believe that’s the best way to attract buyers. I believe that connecting to their truest desires and showing them how you can help them reach those desires is the best way to get them to buy, which is why I focus on empathetic copy.
Being a business owner has been the hardest yet most fulfilling journey of my life. I have learned, and continue to learn, so much about myself as I grow this business. The hardest part about being a business owner for me has been cultivating self trust. Trusting myself to make decisions that guide my business. Trusting myself to know what investments to make and what clients to partner with. It’s been so hard, but I have gained so much trust in myself and my ability to show up for my dreams. I don’t believe that I would’ve learned these lessons had I not began this entrepreneurial journey.
I hope that my journey as a business owner helps other women, especially other women of color, see that they can choose what they want their lives to look like and they can go after that vision in a way that feels right for them. Being a business owner has taught me that there is no “right way” to do life or business. We all have to find what works for us, trust ourselves, and remain true to our vision and dreams.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
This is the worst question for someone like me because I am such a homebody. I’m a writer (as you know) and very introverted. My idea of a good time is finding a new restaurant to eat breakfast and then heading out for a hike. I believe that breakfast and hiking have saved my sanity over the years. There’s nothing that syrup and trees cant heal. When I feel like being social and interacting with other humans, I typically love to go for Mexican food and margaritas, or catch an outdoor concert.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I have the most amazing and supportive partner. He is the one that keeps me going when I want to give up on this entrepreneur life and just throw in the towel. He is always there to remind me that I am amazing at what I do, and I owe it to my future clients to never stop showing up for them. As someone who loves consistency, the ups and downs of being a business owner can hard on me. He is my rock, helping me to stay grounded during those turbulent times. I’m so glad I don’t have to know what life would be like without him.