We had the good fortune of connecting with Rainn Crowder and we’ve shared our conversation below.

Hi Rainn, every day, we about how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?
I came up with FramedByRainn because I knew that I wanted to resale items, I just wasn’t sure what item I wanted to resale. I knew that it had to be something I would find great interest in and that I would enjoy doing, it had to be something that I would wear. After speaking to many owners one quote stuck out to me and that was “Never sell something that you wouldn’t buy” so I started thinking of an item that I wear a lot and that was sunglasses.I eventually found a reliable vendor ,created a business name and the rest is history. I truly what it is that I do.

What should our readers know about your business?
I want the world to know that my brand is one of the most important things to me and I pour a lot of dedication and hard work into it. FramedByRainn is different from any other brand because of the amount of passion that I have for my brand it is definitely not easy being a young business owner while also being a full time college student. But I know that I have exceeded all my expectations for myself and my business so the sky is the limit.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would love to give a shoutout to all my “FramedBabes” that show continuous support, none of this would be possible without them. I would also like to give a Shoutout to my business manager “Korynn Matthew -KIM Management” I am immensely grateful for all that it is that you do for myself and my business.

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.