We had the good fortune of connecting with Rammy Streit and we’ve shared our conversation below.
Hi Rammy, how has your background shaped the person you are today?
My parents emigrated from Iran to Southern California when I was three. Both of my parents worked full-time jobs to make ends meet, and they were ultimately very successful: my father became the CEO of a computer electronics manufacturer and my mother owned a small chain of clothing boutiques. While I understood the value of hard work from their example, I was not sure what career I wanted. Over the past 20+ years, I have followed a very unconventional career path. I obtained a Masters degree in Clinical Psychology before transitioning into Pharmaceutical Sales. Then I went back to school to earn an MBA from Kellogg School of Management with the intent of becoming a management consultant, but I ended up on Wall Street as an Investment Banker at Lehman Brothers just before the financial crisis of 2009. After a couple of other investment banking jobs, I transitioned into Corporate Risk Management Consulting for Private Equity firms. While I enjoyed each of these careers (some more than others), more importantly I learned a lot from each of these jobs: sales and marketing, finance and accounting, etc. But what I also learned, after working for so many big companies, was that I wanted to start my own business following my passion and working with people I care about. That is why I started Calm Me Company with my daughters and husband.
What should our readers know about your business?
At Calm Me Company, we are focused on providing products that make a person feel good and calm. Our motto is: Relax with Us. We began making candles with scents that we felt would be soothing for healthcare workers, such as Eucalyptus & Peppermint and Lavender. Once we decided to make it a business, we began expanding our scents and products, and then we began to venture into farmer’s markets to sell our products. Selling at two markets every weekend for six months was exhausting, and there was a high learning curve: how to talk about your brand, how to display your products, what POS system to use, etc. But it was invaluable for market research and it helped fund business expansion. People loved our scents and began to ask us if we could make different things, like diffusers, soap, lotion and deodorant. From there, we began creating whole product lines. Currently, we have two main aspects of our business: home fragrance (candles, diffusers, room sprays) and body and skin care (perfumes, face creams, oils and toners, body lotions, scrubs, soaps, shampoos and conditioners). We are known for a couple of things: our clean burning, luxuriously scented candles, and our colloidal gold infused body products. Colloidal gold is anti-inflammatory, anti-aging and very calming for the skin (rashes, eczema, and other skin irritations) so we put it in most of our skincare line. We are most excited about our 24K gold and snake venom eye and face creams. I know many people are a little concerned when they hear snake venom, but it is a cosmetics-grade topical Botox meant to gently weaken the muscles which cause wrinkles, giving the skin a softer, smoother appearance. Once people try it, they love it and it is our best seller.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
First, we would go to the beach, maybe Venice to people watch, maybe Malibu to enjoy the water. Then, we would head up Santa Monica Blvd. into Beverly Hills for some window shopping, stopping along the way to grab lunch on the rooftop patio at Terra inside Eataly. After lunch, we would go for a hike in Runyon Canyon to work off all of the great Italian pasta we just ate. After breaking a sweat, we would go down into West Hollywood for a rehydrating drink at Kreation Organic Juicery before cruising up and down Sunset Strip, and maybe Mullholland Drive depending on traffic. For dinner, we would go to Sushi Park for omakase or Tesse (but really so many good choices!) Finally we would stop into the Lost Property Bar or Sunset & Vinyl for a drink before heading up to Griffith Park Observatory to look at the lights of Los Angeles. The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
While I might be the voice of Calm Me Company, my daughters Dagny and Athena, and my husband Robert, have been supportive and involved from the very beginning. Calm Me Company did not start out as a business, but rather as a family project where were were taking our love of making candles and donating them to frontline healthcare workers and senior citizens in assisted living facilities battling the COVID pandemic. Seeing their sacrifices and the daily stress they were under to help the community, we wanted to do something to show our appreciation and that we cared about their wellbeing. However, once ABC LA featured our efforts on TV, people from the community reached out to us to show their appreciation for our efforts by buying candles. Once that happened, we knew we had to form a business to keep this success going.