We had the good fortune of connecting with Rashad Moumneh and we’ve shared our conversation below.
Hi Rashad, how did you come up with the idea for your business?
Before starting Falasophy, I had a job that required tons of travel. Often,I would find myself in a large city, (Chicago, NY or Dubai were common), in a hotel room and hungry at night. Instead of going to a fancy restaurant, I would roam the streets looking for good street food. Usually I would find myself at a busy falafel or a shawarma spot. Growing up in Lebanon these places took me back to my childhood and I loved them all. My nightly walks to discover new spot became the highlight of my trips and I very much looked forward to it every time I traveled. I had always wanted to start a restaurant brand and eventually all these places I visited served as the inspiration for Falasophy.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I am really proud of what we’ve built at Falasophy, both of my team and the brand itself. We started not too long ago as a food truck and grew into a successful restaurant and catering business that it is today. We’ve certainly had challenges and it wasn’t easy, but along the years we’ve always had a laser focus on our customer and providing them with exciting unique products. I’m also a big believer in people and putting people first as a business “Falasophy”, it’s in our culture and we would never be were we are today without the amazing people that have worked for us through out the years
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Well I usually eat, drink and hangout at Falasophy, so I would have to take a vacation, which I would gladly do. Orange County is paradise on earth and so many things to do. Newport Beach to hangout or run at the beach and have a donut after at the pier. My favorite coffee spot is Moulin, you get transported to France in that place. As you would expect I love street food, and so not trip to orange county is complete without shake shack in corona del mar. (different from the famous shake shack brand). This place is an actual burger shack overlooking the pacific ocean. Also we have amazing food halls that house some of the most creative chefs offering very unique eats. Those places are were I go for inspiration and ideas often, so surely going there. Pier 39 in Stanton and 4th Street Market in Santa Ana are my current favorites. We’d go hiking in the back bay and perhaps kayaking in the bay as well. For dinner I would take them to my favorite spot: Habana at the Irvine Spectrum, the place is built like an old cuban house from the 50s, an amazing sensory and culinary experience.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Restaurants are not easy and I couldn’t have done it without the support and help of my amazing wife Jennifer. Also my good friend and Architect Mark Cuellar, who was the one who actually came up with the name Falasophy, and who has been instrumental in the design and development of the brand.
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