We had the good fortune of connecting with Rebecca Herrington and we’ve shared our conversation below.
Hi Rebecca, we’d love to hear about how you approach risk and risk-taking
I was a person who was playing my career very safe. I had built a reputation around making other people and products successful but I was living “behind the scenes” in my life. Three years ago I had everything safe upended when my ex-husband was arrested for domestic violence in our home. At that point victims, advocates came in and gave me a harsh reality. “Can you leave here and never come back?” “Can you quit your job?” “Can you leave the State?” I was faced with taking a bold risk and leaving everything behind in the name of safety. And that’s what I did. I packed up our 1996 Dodge Ram Camper Van and I hit the road. With $23 in my bank account, I started my business with zero business strategy and a single goal- survival. Flash forward three years and this business has pushed me out into the front of my life. It’s grown into a company that is employing 11 people and that makes a larger life possible for me. Our digital marketing business has taken start-up concepts like The Bourbon Concierge and made them into millionaires. Has launched dozens of podcasts including Tea With Gwen with Gwen Osborne, Health Interrupted with Gina Lombardy (celebrity fitness coach), and Laura Kaepler (2012 Miss America), Talks with Tina with Tina Bataglia (former news anchor and actress), It takes courage and grit to be successful as an entrepreneur. You have to be willing to get on the high dive and see what happens rather than staying in the shallow end of the pool. Every day I get up and run with anxious energy in my gut that is propelling me forward. I have reached summits that I didn’t think I could climb, but the further to the top I get, the more mountains I see are left to climb. The greatest gift I was given in this process was Tiffany Smiley. She found me early on in this adventure and invited me into her network of women called More Than Me. This group cheers me forward when I want to quit, visions larger ambition for me, clears roadblocks in my way and introduces me to connections I need at the right time. Though the road to success can be lonely, I have not had to go a single step of it alone.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I have brought together a group of creative solution finders. We don’t believe in “canned” marketing strategies or “formulas.” We believe great work comes from disruptive, attention-grabbing messaging and design combined with strategic technology innovations. I guess you could say we’re the most creative “digital nerds” you need to know. Hiring a great account manager was the key to the puzzle. I was in a struggle scaling my business because I would go from a strong focus on sales and then have to slow the roll because we would get too busy. This went on for the first two years of my business. When I found the right account manager everything took its stride. I was able to focus on business development and allow someone else to manage the details, clients, and team. I can’t say enough that if you want to move from a solopreneur to a CEO that you have to build a team. I also believe in being solutions-oriented. Our team puts their heads together to come up with solutions. Often times that means we’re pioneering ahead with technology we’ve never used before or that we’re inventing ourselves. Right now we’re seeing a large trend movement from email to text, we’re innovating with one click buy from text messages that will change the game in eCommerce and consumer shopping experiences. You are the only person who is going to drive your business forward. I pay very little attention to my social media accounts. They have very little to do with my success and how our business is growing. I see businesses spending hundreds and thousands of hours trying to squeeze success out of social media. My philosophy is that “content” has a job to do called “marketing” and if it’s not doing its job, it needs to be fired. Businesses will be smart to look outside of this model for success and drive themselves towards new solutions.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Breakfast at Claudine’s Kitchen and Bakeshop Encino- Truffled mushroom eggs on toast! Look at houses around LA with Angelo Fierro at Compass Concierge Lunch and networking at Toscanova Calabasas with my ladies from the Bra Network (Business relationships alliance) order (octopus with potato and bean salad and Quattrostagioni Pizza ( Mozzarella, ham, tomato sauce, artichokes, olives & capers) Shop with Del Pozzo Designs for jewelry Private jeweler who comes to us at lunch! Order custom diamond necklace! Afternoon Plyojam class with Stacey Beaman Cooking class with Chef Katie Chin- learn how to make Asian tapas with my friends Who else deserves some credit and recognition?
Tiffany Smiley with More Than Me Tiffany heard about my story of “van life” on instagram. She reached out and asked if we could talk on the phone. She saw a diamond living in the rough and invited me along with her group of powerful and ambitious women. I have traveled around the country with her to empower women to step into their greatness. The outcome of my success is owed to the service position I have given in this community. I truly believe that if you want to build a lasting business it comes from reaching down and lifting others up.
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