We had the good fortune of connecting with Rob McCarty and we’ve shared our conversation below.
Hi Rob, what do you attribute your success to?
Most of our success has come in the form of people selflessly helping us out without asking for anything in return. Be it our advisors, our new employees, or our customers, we’ve found that success is a by product of the people around us helping us level up.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
For the co-founders of Illust Space, there were a lot of life experiences that brought the team together to start the company. The business was incorporated just two weeks before COVID-19 made landfall in the US, and with it, all of the outstanding event partnerships and creative experiences planned for the year dissolved. For this reason, the team had to focus on where augmented reality and art can provide value in a world without large, shared experiences. The team realized that by pairing their augmented reality work to music, they could create experiences for fans that could connect them to music in a unique way. 20+ music partnerships and 800 million views later, Illust developed a full platform for artists to be able to sell their digital art creations. To culminate the year, the team partnered with MF DOOM to launch the first series of augmented reality NFT’s through it’s proprietary blockchain platform. Reflecting back on 2020, the key learning was to keep looking at where value is created and to keep poking the bear until something connects and positive customer experiences can be had.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If you’re a friend visiting Venice Beach, we’d probably go surf south of the Venice pier, set up a fire pit and some yard games, and ride bikes around the neighborhood to a friend’s house to polish off some Corona Familiars.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Dedicating this to the Illust Space team and our wonderful community of collectors, artists, and mentors.
Other: Discord: https://discord.gg/98qqje5