We had the good fortune of connecting with Rosangel (RoseAngel) Conde and we’ve shared our conversation below.
Hi Rosangel (RoseAngel), other than deciding to work for yourself, what was the single most important decision you made that contributed to your success?
The most important decision that has contributed to my success is embracing my Latin heritage and incorporating it into my music and content. Growing up in Queens, NY, I was always surrounded by Latin culture and diversity. That all changed when I attended the Frank Sinatra school of the arts as a vocal major. I felt like an outsider due to the community being predominantly white and privileged. Once I graduated, I felt disconnected with my heritage and stopped speaking Spanish. That was until Tiktok became popular during quarantine of 2020 and I decided to post singing videos. As my follower count skyrocketed, Tiktok noticed and invited me to the Tiktok LatinX Creatives Program. It was through this incubator program that I began posting content in English and Spanish. My tiktok audience absolutely loved these videos and more and more latinx tiktok users were supporting my music. One video in particular would launch my music career. I made a video about a song I wrote in Spanish and English called “Estrellas” and it was seen by over 8 million people across all my platforms. From then on, I decided to continue making music in what I deem now to be “Spanglish” and promote myself as a Latin artist, which I’m very proud of. I believe this decision has contributed greatly to my success and I only hope that it will allow me to gain further recognition.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
As a female LatinX musician, I’m very proud of how I’ve managed to market myself online, specifically on Tiktok. By making my songs in Spanish and English, I’ve been able to cater to two types of audiences and capture the attention of artists like Lizzo, JP Saxe, and Dodie (to name a few). It wasn’t easy because I always believed that musicians had to have the most expensive equipment and big names behind their projects to succeed. It was very discouraging at first, but I decided to showcase how I make music with a small piano and laptop in my bedroom. Another challenge I had to face were people telling me that making songs in spanish and english wasn’t going to launch my career. I’d be doing something risky that no one else on Tiktok was doing. However, I took these comments with a grain of salt and proceeded to do so, which was the right decision in the end. I’ve learned to always trust your intuition and embrace what makes you unique, no matter what people may tell you. Overall, I want the world to know that I’m very proud to be a first generation daughter of latin immigrants and that my story is one of many stories. I hope to represent my latin heritage and tell our stories through my music.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I would take my friend to M Tea, a cute and instagrammable bubble tea shop. After, we’d go to Skyview Mall and shop at places like Daiso, Forever 21, Converse and Uniqlo. It’s the perfect mall to hang out at in NYC. Then, we’d visit Rockaway Beach, my fave summer spot. They have a chill Surf Club that sells food. I personally love the tacos! Then, to top off the night, we’d walk along the boardwalk. Another restaurant I love is Latin Restaurant and the food is always so yummy.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would like to thank the organization “SoundThinking NYC”, a program for high schoolers and teens interested in pursuing careers in the music industry. Had it not been for their program, I would’ve never began making my own songs. They teach everything from music production to resume building and are still operating to this day.