We had the good fortune of connecting with Rose Buado and Jennifer Redondo-Marquez and we’ve shared our conversation below.

Hi Rose Buado and Jennifer Redondo-Marquez, what is the most important factor behind your success?
The most important factor behind our success is people. In Her Purpose initially started out as a book that we sought out to publish and share stories of successful Asian women who are redefining success on their own terms. Though, it’s turned out to be so much more than that! In Her Purpose is more than just a book, it’s the foundation. We are lifting the content off the pages for real life application. It is a community, culture and a family! From there, we developed career guidance and professional growth programs to help people reimagine how they look at their career, business, and life purpose. These programs were born out of the demand we saw. Women were reaching out to us for help and asking questions about how to turn their ideas into legit businesses and how to level up in the careers. Our business was created for people and it is grounded on helping others find and live in their purpose. Their success is our success.

What should our readers know about your business?
Rose: In 2018, while Jenn was searching for a mentor, I was traveling the world with The Filharmonic (the all boy a-capella band that I manage). Throughout this experience, I was meeting game changers who happened to look like us. I started to look up information about these CEO, COO, and CFOs that I was coming across. Unfortunately, I couldn’t find information on them except what was listed on their corporate websites. During that time, we did a Google search for “successful Asian women” and all we found were books and articles on how to date or marry an Asian women. I found this to be problematic and I really wanted to fix this! It bothered me so much that I mentioned this to Jenn. That’s when she encouraged me to write a book on successful Asian women. Neither of us had done this, so that in itself was a challenge we had to overcome. Fast forward to 2020, we completed the book and we were ready to launch the book right around the time the world shut down due to Covid-19. Like everyone else, we really didn’t know how long the shutdown would last so we pushed out our launch timeline. Rather than wait for the world to open up, we decided to pivot and change our plans. Instead, we decided to do a virtual book launch. A week leading up to our launch date, we led a series of virtual workshops. At the end of the week, we hosted a virtual happy hour and DJ to celebrate our book launch. We are happy to report that we were able to achieve the #1 Best Seller and #1 in New Releases on Amazon. Also, if you Google “successful Asian women,” you will find our book pop up in the search!

Getting here has not been easy. We’ve done a lot of research and really, it’s a lot of trial and error. We’ve continued down the path even if we don’t know what will happen next. Luckily, we have each other as accountability partners. We have not given up, and continue to push forward. We are on the right path, and it’s been great to see the progress that we’ve made. It’s been amazing to see the impact we have had on the lives of others. We have received so many messages about how we have helped and changed people’s lives! It’s been really rewarding to be a part of their journey!

We really do believe in helping others, and we want others to succeed. We are here to serve as resources for people. Although our book, company and brand are called “In Her Purpose,” we help everyone: women, men, and people of all colors and ages. Please reach out to us and let us know how we can help!

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Jenn: I would set up a scavenger hunt with a group of friends so that we can cover a lot of ground in a short amount of time. It would be a mix of the top tourists spots in LA: Lakers Staples Center, Dodger Stadium, Hollywood sign, Hollywood Walk of Fame, Runyon Canyon, Griffith Park, Disneyland, Venice Beach, Santa Monica, Hollywood Bowl, etc. Also, I would recommend food spots from hole in the wall favorites like Tommy’s Burger and Randy’s Donuts to higher end restaurants like Nobu Malibu and Catch. I would also ask them to take pictures at spots like one of the many Kobe Bryant murals, the pink wall, LACMA, etc. It’s fun to see how diverse and large Los Angeles really is. We have a Chinatown, Historic Filipino town, Olvera Street, downtown LA, and more. We have the beach, mountains, shopping indoors and outdoors. There’s so much to do here!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Jennifer: In 2018 I was in search for a mentor. I was looking for someone who looked like me, that I could relate to. I reached out to Rose for help and access to her network. At the time, Rose was working as a Vice President at an ad agency, while managing talent. She was able to introduce me to Sheila Marcelo, one of the founders and former CEO of Care.com. Shortly after Rose introduced us, Sheila agreed to meet me for coffee and that really changed the trajectory of what I would do next. Sheila’s act alone reminded me of the importance to give back to the community and to lift as you climb. This is what we strive to do at In Her Purpose.

This book is dedicated to our mothers, first-generation immigrants. They were brave enough to leave home, and they’ve made so many sacrifices for our family to have a better opportunity in the United States. We also dedicated our book to the future generation. We want them to dream big and know that they have options available. We want to encourage them to pursue their passion and purpose, while being able to make a living doing what they love.

Website: inherpurpose.com

Instagram: inherpurpose

Linkedin: https://www.linkedin.com/company/in-her-purpose

Twitter: inherpurpose

Facebook: https://www.facebook.com/inherpurpose/

Youtube: https://www.youtube.com/channel/UCaS3tNY4P5wN5YO4uaRzW7A/featured

Image Credits
Ed Pingol Photography Josephine Reyes Emily Won

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.