We had the good fortune of connecting with Ruzanna Tovmasyan and we’ve shared our conversation below.
Hi Ruzanna, can you walk us through the thought-process of starting your business?
When I started creating professional online courses for others, my mindset was not to create a “business”, it was to find a way to pay rent. I thought to myself, “how can I create wealth and pay my bills really quickly?”, because I knew I was going to lose my job.
The thought came to my mind to tell people I knew how to make online courses. I made my first one for practically free, then used that to show others what I could do. My name started getting passed around and I realized I was onto something really big.
I turned it into a business and realized there is so much freedom in being your own boss. But even better than that, I am teaching others how to be their own boss as well, freeing them up from the 8a-5p oppressive lifestyle and helping them create their own wealth. For me that is very rewarding, knowing I am making a difference in someone else’s life that will impact their future generation to come.
I personally don’t believe in full-time work, no one should be spending that time on their job or seeing their boss more than they see their family. I have staff now, that work part-time, and we are able to accomplish a lot. I love being able to provide work and living to people, where they can work remotely, and enjoy their freedom as well.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My business is very unique because it is a “one stop shop”. Let me explain what I mean by that.
When someone comes to me and say they want to turn their expertise, their knowledge, training etc into a profitable online course, I am able to offer them every single service they will ever need in order to make that happen.
Step 1) I take their content, whether it’s still living in their head or it’s in notes, and create a script from it, breaking it down to bite size portions.
Step 2) My team and I create a set, fitting with their branding and feel. What do they want their audience to experience and take away?
Step 3) I coach my client and prep them for filming, how to speak on camera etc, for maximum results.
Step 4) I come in with my full professional production team, lights, camera, sound and action. We film the course and I direct and produce it.
Step 5) We do all of the post-production. Edit the content, create the school to host the videos and content, write notes and quizzes for their students, create all of their landing pages and prep the client and their team for their course launch.
Step 6) We do their marketing, run their ads and train them in how to properly do email marketing (that’s where the money is truly at).
Step 7) We launch their course and help my client make 5-6 figures.
I have helped my clients make 6 figures, on average, with each launch, if they follow the formula that I have created, they will make around $50,000 in just 2-3 weeks. I’ve had a client make over $120,000 in just 3 weeks. That’s a lot, and they didn’t even have an Instagram! I’d say that’s pretty impressive and I am really proud of the work that I do.
For those who want to learn how to do this for themselves, instead of hiring a full production to team, they can enroll into my school, Make That Course ©, and learn how to create a profitable course for themselves and start making passive income in less than 7 weeks.
There are 7 billion people on the planet, you have something inside of you that you can teach others online and make a living from it. You do not need to be an expert, you just need to be a few steps ahead and you will do well!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
One of my favorite places in the world is The Deck in Laguna Beach. It is this romantic beach front restaurant with gorgeous fews of the ocean, the mountains and it’s breathing taking during sunsets.
Definitely check out the museums in LA, go to an Armenian restaurant in Glendale – they have the best food and live music. It’s an experience you will never forget and make sure to check out Lahmajoon factory, Monta Factory in Pasadena and eat a Ponchik (Armenian Donut) from Papillon.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I definitely wouldn’t be where I am today if it wasn’t for my dear friend, who is also my assistant, Elisabeth. She is one of the kindest, most loving, hard working, faithful souls that I have ever encountered. She believed in me and my vision whenever things got hard, helped me “figure things out” when we didn’t know what we were doing at times. She helped me create Ruminate to be what it is, she makes the engine of the business run. I am forever grateful for her.
I am also thankful to my close friends who have stood by me when my business didn’t make any money for 9 months and kept encouraging me to stay true to what I felt called to do. Just to name a few, Paul, Carrie, Nik, Bre, Luiza, Ron, Kevin May, Charity, Lauren, and India. Having a tight support group, who will ride with you no matter what, will make the difference between you drowning in the storm or coming out stronger.
Above all, Jesus helped keep me sane. Almost every idea that I’ve had that has been pivotal for my life and the company has been birthed from prayer. I truly believe if we put our trust in Jesus Christ, He will help guide our steps. Especially, if what we are doing is for the greater good and it’s bigger than ourselves.
Instagram: @iamruz, @ruminatecreations