We had the good fortune of connecting with Ryan Jordan and we’ve shared our conversation below.
Hi Ryan, what principle do you value most?
The value of integrity. I believe that honesty and authenticity are the driving force behind my personal and professional choices and the way I parent and lead. Doing right by people is important and having conversations from a place of love. Having integrity means doing the right thing even if it’s uncomfortable. Doing the right thing whether anyone notices. Keeping promises. Being accountable for my actions and admitting when I have made a mistake. Growing, learning, and being responsible for the choices I make. Showing up every day from a place of truth. That’s the good stuff.
What should our readers know about your business?
Educated Nannies is a household placement agency that sets families up for success. We place college-educated nannies, private educators, homeschool teachers, and babysitters who are positive role models for children. We also place candidates who are career nannies and our newborn care specialists are some of the best in the industry. They educate with ease and help parents navigate the first few months of caring for a newborn baby(ies). We really take pride in listening and getting to know the childcare philosophies and values of each family, and we are one of the few agencies in Los Angeles that conducts home visits with our clients. Our Educated Nannies come from all over the country. We have some of the highest qualifications to become part of our agency, including five years of childcare experience, a college degree, and verifiable outstanding references. I am most proud of our nannies. They are truly remarkable human beings with a passion for childcare! I always say, “We are only as good as our nannies.” We believe what separates us from others is our core values. We work from a place of Loyalty, Integrity, Gratitude, Humor, and Trust (L.I.G.H.T.). In seven years we have grown immensely. We have placed over 800 nannies, babysitters, private educators, household managers, family assistants, and newborn care specialists with families. I have conducted hundreds of home visits with clients and helped many parents navigate through the process of hiring household employees. We have educated and placed hundreds of nannies legally as W2 employees of the household. I have taught mommy and me classes as well over the last 3 years to help empower mothers to navigate the first year of their baby’s life with confidence and community support. Educated Nannies have been written up in the Huffington Post and won the Red Tricycle Award for Most Helpful Nanny Agency in Los Angeles twice. I have been nominated for CEO of the Year and the Rising Star Award for the LA Business Journal, and for the San Fernando Valley’s Women Making a Difference Award. My biggest accomplishment, however, is giving birth to my two children, Miles and Charlotte. They are my inspiration. My “why.” I want every parent to have peace of mind and quality childcare. I have found my purpose in life and it’s so rewarding! With every small business, though there are challenges, and 2020 has come with its own set of unique hurdles to jump over. There have been many leaps of faith we have had to navigate with grace during Covid-19. We completed a small rebrand, added a few different technological and automated advancements, learned a lot about the needs of our community and there was a good three weeks straight during the summer that we were on the phone or Zoom from sun up to sun down educating parents about their options for childcare and school. It has been emotional to hear the stories of those who are suffering from financial loss or the loss of a loved one. Nobody can prepare you or train you for a pandemic and we just continue to show up from a place of love. We were also recently featured in a nationwide Northwestern Mutual campaign highlighting our success story during the COVID-19 pandemic.
I think being a female entrepreneur comes with another set of struggles, and the mental load is overwhelming at times. With my first child, I didn’t take maternity leave. I worked while my child slept, and I continued to grow the business because I was essentially caring for two babies. With my second child, I was in a position to hire a team of people who believed in my core values, and I trusted them to maintain the business, but I was still working part-time. Balancing time is one of the most challenging things for me personally. I want to do it all and have it all, but the reality is I just try to maintain a positive attitude and do the best I can for each day. To be honest, I am grateful for most of the challenges that come with being a mother and entrepreneur. It’s through these struggles that I learn how to be a better business owner and a more conscious parent. To me, success is waking up every day with a passion to do what you love, and going to bed at night knowing that you helped someone or made someone happy.
Who else deserves some credit and recognition?
My father. He had a heart of gold and this unique way of making anyone in his presence feel like the most important person in the room. He was my biggest cheerleader and taught me the importance of compassion and a strong work ethic. I get my drive from him. I also give so much credit to my husband who supports my ideas, has a positive outlook on life, and helps care for the kids while I am working on the growth of my business. I also want to give a shoutout to Brené Brown. Her books have changed my perspective on living an authentic and vulnerable life. Last, but certainly, not least my Core Leadership group of mentors who lift me up, keep me grounded and help with my personal and professional growth.