We had the good fortune of connecting with Ryan Perrings and we’ve shared our conversation below.
Hi Ryan, what’s the most important lesson your business/career has taught you?
In a word, I would say perseverance. There will always be ups and downs in life. How you handle the low points and navigate out of them will define you. The idea of never giving up is extremely powerful. Falling down 9 times and getting up 10 if you will. The past year in particular has been extremely challenging for most. To absorb the lessons, adapt, implement, and grow has been one of the most exciting things for me personally. Over the last year the live entertainment space has faced the most difficult period of anytime in recent memory. For my business the focus was opening new consultation verticals and staying in touch with previous clients. The focus now is strategizing around the next year with the hope that there is a return to events and some semblance of normalcy.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
The main focus of the business has been entertainment consultation. In a short summary helping venues and promoters obtain musical acts they want to help them succeed with their business. Along with that, another core vertical has been experiential marketing. Which consists of integrating the right people, brands, and the right facets of entertainment to make an event dynamic and memorable. The development of the business was a natural progression as it directly correlated to my previous corporate roles. The biggest challenge as previously discussed has been the pandemic shutting down the main revenue streams for the company. The key to overcoming was to open new revenue streams via consulting on various projects in new verticals that have been less affected by the pandemic. Including tech platforms and consumer product goods. The main tenet of the brand that should be conveyed is the phone is always attention to detail, making yourself available, and always chasing the best possible outcome you can for your clients.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I would take them to lunch at Tocaya, its an organic spot that started in Venice but now has locations around the city. It’s healthy and the perfect place to get a bowl. From there I would go to Griffith Park, it’s my favorite place to hike in LA. In particular all the way up to Mt Hollywood peak where they can grab panoramic views of the city. From there I would take them to a session with Nate S at Monarch Athletic Club on Sunset Blvd for a second work out, its an amazing new facility with start of the art training and recovery. Having prepared for a night out by balancing being healthy, I would go to Toca Madera because Mexican food is my favorite and I consider it the best in the city. In normal times, if they wanted to keep the night going from there I would take them to Hyde to see Frankie. As that’s not an option currently I would stay at Toca all night. Pre Covid I would take them for a recovery day at Hotel Figueroa in DTLA, they one of the most gorgeous pools. After the pool I would go by The Broad, the modern art collection is unmatched in LA. Other must visit places I would take them are Abbot Kinney, beach day in Malibu, the Getty, and Arts District.The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
There have been a lot of people who have been extremely supportive in my career. I have been extremely fortunate to have people that have given me opportunity, mentorship, knowledge, and infrastructure to be successful. A quick list would be Ronn Nicolli, Jesse Waits, Jason Strauss, Noah Tepperberg, Yannick Mungier, and Tosh Berman. Without them I wouldn’t be in the position I am in today.
Phillip Szeto, Andre Mataele, Luis Cano