We had the good fortune of connecting with Ryan “Ryze Official Music” Hornibrook and we’ve shared our conversation below.
Hi Ryan “Ryze Official Music”, is there something that you feel is most responsible for your success?
I would say the most important factor behind my success is remaining true to who I am. I feel as though a lot of people get wrapped up in their brand and unfortunately let the brand define who they are personally. I try to let my personality drive my brand. Realistically, we’re all individuals collaborating for the duration of this one shot that we have in life. We’re all trying to coexist and make it work the best we can for ourselves and the ones we love and care for. I try not to let the stress of the business and branding control who I am and how I live my life. I try to let who I am and how I live my life control the stress of the business and the branding, if that makes any sense. When people are trying to sell a product, and this goes for any industry really, a lot of people focus so much on making sure the product is flawless and useful and forget sometimes that a good majority of transactions aren’t conducted because of a product but because of who’s selling it. Yes, obviously you have to have a product that someone needs or wants, but when it comes to actually being successful in facilitating that product you have to be appealing to your consumer. I genuinely try to remain myself at all times. I’m the same with my customers as I am with my friends and family. That’s why I call my fans/customers/collaborators/subscribers my “Ryze Official Music Family”. People are going to engage with you if you are genuinely a good person. To sum up everything, I would say the success of my brand thus far has been the fact that I’m a positive person and genuinely want to help as many people succeed as possible.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Music was always a hobby. I didn’t know if I would actually be able to pursue it so I went to college, played sports, studied business, etc. I was always doing and trying different things but one thing always remained constant. Music was something that I never lost interest in and unfortunately it took me until my early-mid 20’s to fully try and commit my time and efforts into making something out of it. I’ve produced and dabbled since I was 16, but that was mainly for my own fun and entertainment and outlet. It wasn’t until I joined a band at 23 did I really dive into music full time. I traveled and played for years all over the country and it was an amazing experience but I just couldn’t beat the mindset of a behind-the-scenes producer. I think what sets me apart is my personality. It’s really what sets all of us apart. You can almost tell an individual’s personality from the music or art they create. I like to think that people generally get along with me easily because I’m very understanding and empathetic. It shines through in my business and my collaborations. The easiest way to learn is to listen and not hear. Anyone can hear things. Not a lot of people can listen to things. I like to listen. There are always going to be challenges but the two main things that have gotten me through any lull or rough patch has been my love and desire to want to make music and the confidence in myself and my product. I genuinely feel like I have a purpose in this industry so I keep going until I find out what it is. My heart lies in this industry. Nothing can really take it away. Understanding the industry is what it is and not trying to fight it and having the confidence that you fit somewhere in it are absolutely key. You have to love it.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I’m from Southern New Jersey so there really isn’t anything geographically great but it’s also all perspective based. Beauty is in the eye of the beholder. I love where I came from but that’s mainly because I found the beauty. The personalities in the city and down the shore. The amount of family and friends around the area. If I had to give a tour, which I would feel pressured to give a great tour so it would be hard, I would definitely go to the Jersey Shore. No, not the kind of Jersey Shore the rest of the world thinks because of the TV show. I love the other shore points that are a little more quiet. The boardwalk pizza is outstanding. The people watching is entertaining. You really get a sense of how many different types of personalities there are by sitting down the shore for a day. I just sit back, appreciate it, and take it all in. One thing I do love about the Northeast in general that I feel like other regions don’t have as much are live music venues. There are concerts all around but in Philly and New York especially, there are a TON of fantastic cover bands that play for hours. The talent is unreal and it’s incredibly entertaining. I guess that’s why I did it for so long.
Who else deserves some credit and recognition?
My family has always been a major support system that has driven my motivation. However, in terms of producing exclusively, the decision came during quarantine. Prior to Covid, I had been a traveling musician and a touring artist. I was most likely going to continue down that path, even though I was hesitant to my core. I really loved the science behind music and the creation process more than the actual performing. Once quarantine had started, I had time to reflect on what I really wanted and I kind of fell into a habit and pattern of just producing and networking as a producer from sun up to sun down. The problem was that I was doing it a lot on my own without advice or guidance from peers and mentors. I started utilizing Twitch and it’s platform to connect with other individuals and because of that I found a group of creators and entrepreneurs like myself and we have kept in contact every day since and they have really helped me in my journey, supporting me on stream, supporting my projects, giving advice, and just being inspirations by being themselves. We’re a pretty tight knit family now and I attribute to my brand as a producer today a lot to them and our involvement with each other. We’ve basically built a family and company of creators for every aspect of music in today’s world and it’s really remarkable. PLFG!
Other: That collective group that I met up with started a website as well. We welcome all creatives to join in discussions on our discord and Twitch and interact with us through the website. It’s www.plfg.world