We had the good fortune of connecting with Salim Hughes, Jason Love, Brandon Love and we’ve shared our conversation below.

Hi Salim, Jason and Brandon, what do you attribute your success to?
Salim: The most important factor behind our growth was writing our goals down and sticking to them and making sure we cross them off. Our brotherhood is also a strong factor because it’s more than a business, these are my brothers and we know what we are creating for the future. My family is from the islands, so it’s a lot more pressure for me to be successful in life so that’s an extra drive.

Jason: I would say working freely and being in control of the company’s outcome. Also knowing that I’m building something that we intend to last for a while makes it worth it all.

Brandon: I would say having patience because when you first start anything, you aren’t that good so you have to be patient with yourself and the mistakes that you are making. Understanding that the mistakes are not avoidable and when you do run into them, lean the lesson from it. We’re playing a long game, so we can’t trip over small mistakes.

Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Salim: We buy, sell, and clean, sneakers. We also have an apparel line that we are growing, of which we just dropped a collection this summer. We try to offer the best quality clothes so we meet with designers and seamstresses for each of our pieces. We’re in a common business so you have to be creative to “stand out”, but I think one way we stand out is that most of our selection consist of Jordan’s / Nikes. No shade to any shoe company, because we sell them all, but we sell most of what we grew up liking and that happens to be Jordans and air maxes. We’re mobile too so it’s a little more convenient to have your shoes or gear delivered to you.

Jason: We are currently working on an exciting project right now. It’s a new way we plan on penetrating the market, but it’s in the early stages so, we’ll have to double back next year once it’s ready to rollout. Besides that, we’re mostly excited about adjusting to the new way of business due to covid, it’s a new challenge.

Brandon: We know we have a long way to go, but as far as how we got to where we are now, it was just a matter of staying committed, even when the sales don’t roll in daily or the pop-up shop didn’t go exactly as planned. We embraced all of our wins but we also took the losses on the chin and it made us stronger. It wasn’t easy and we almost split up hella times but like Salim mentioned, we’ve been through a lot even before we decided to start a business so we always iron out the differences and keep it going. Antagonist cooperation, that’s the key in business partnerships. That’s also a lesson you learn, you have to compromise for the greater good.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Jason: Earle’s.

Salim: I would take them downtown and show them how we get our merch made. Have them run plays with me. The last time a friend visited, we took them to our Back To School Drive at View Park. I would probably take them to the headquarters and show them our progress.

Brandon: Earle’s easy call. But if it’s Sunday, then brunch at Saddle Ranch, it’s bottomless mimosas and like 12 different flavors, fire french toast too. Covid-19 got us inside though, so it’s not a lot to do right now.

Who else deserves some credit and recognition?
Jason: I’ll do the shoutouts. Shout out to all of our supporters/followers who rock with us, shout out to Co-Op for keeping our heads straight, one of our closest friends Chef Steph, the homie Jiah for recommending us. and family off tops.

Website: www.Solelylaced.com
Instagram: https://www.instagram.com/solelylacedsneakers/

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.