We had the good fortune of connecting with Saloni Dwivedi and we’ve shared our conversation below.

Hi Saloni, what role has risk played in your life or career?
Without risk, there is lingering stagnancy. Even the smallest dose of change can yield risks, but thats what makes life an organic process. Being present requires you to be tolerant of discomfort, to the point that you can see for yourself the benefits of whats happening. Most people naturally attach risk to fear, especially of change. The way I benefit from when I feel like this is to simply change my perspective. A new approach can be risky but mastered, or at the guaranteed minimum, a reminder of who you are. When it comes to my creative projects and business, the most joyful and all around fulfilling moments have been through a direct result of decisions and risks I made. There is an incomparable feeling when you live with being accountable for your decisions and actions.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I’m most excited about building my brand, Naitikta. For a long time, I struggled with overthinking I was not properly executing my artistry the way I formulate it. I love to design, style, and model, but not exclusively for garments, but also with home goods and jewelry. I create skin care, music playlists, and books I want to publish. All this with my art and poetry/music, I felt overwhelmed to just saturate it into one portfolio via Instagram or a website. What better way than to listen to myself, and create my own world, a community, where I share pieces of my lifestyle with others! Naitikta means “morality” in Indian languages. The Naitikta lifestyle is to maintain royal morals, obtain regal material. Quality comes from within, and what you receive is a representation of who you are. I’m proud to say that Naitikta is a lifestyle brand that will be ready for the world this year, 2020. One lesson I learned quickly, is it is never easy. Just like anything that brings life changing results, building a brand and curating an entire world is like birthing a new challenge each day. Its the most rewarding experience to go through, because you see the results of trusting yourself. I had to learn how to really trust myself. We all say we trust ourselves, but that really gets tested when that second guessing starts to creep in, especially when you have to make “risky” decisions, but I remind myself I’m meant to execute the vision, because if I won’t, then who will? Even if they do, will it be done my way? I have learned to take control of my direction, because thats what I prefer anyway. My intention is to let the world know about my multi-layered artistry, brand and personality. Each layer is a part of me that I express through paintings, collections in my brand, poetry and creative direction. Although these are all different lanes of creative work, I know that through my brand and platform I will express my world to the rest of the world.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
When I travel, I find the most joy and growth through experiencing the normalcy of that land. If you’re coming to LA, I’m gonna have to show you how a laid back lady gets down. Its funny, every time I have a friend visiting LA, after a day or two, they all say, “Its not what I thought it would be.” I know what they mean by that, Instagram makes LA look like a cute city with people walking all over the place, things to do everywhere, and a whole big turn up all the time. I think to experience that, you really just have to know a lit friend who can provide the connects for you. The real side of LA is really just minding your business and still living good, at least to me. I’ll take you to the beach, hot and cool cafe, Kenneth Hahn park, I like to park at a random spot on PCH and just chill by the cliffs and enjoy the view, open mics, if there is an art show, I’d definitely take a visitor to one. I’d take friends to some of my favorite places to eat of course, like Ackee Bamboo for Jamaican food, Pizza Pasta Dilla in Pico-Union, and Simply Wholesome to treat yourself to some holistic medicine and smoothies. If I’m not working, I’m chillin and that’s what I provide to my LA visitors.

Who else deserves some credit and recognition?
I would not have the mentality that I do now if it was not for the people and lessons I experience. Every person I’ve had a conversation with has shaped me to be a better version of who I am. Through these connections, I have been able to see more in myself, to embrace my strengths and to be a hard worker to improve what I already have. I want to give thanks to my cousin, Ruta, in India. She is a gifted designer and artist who showed me I can do exactly what I envision with designing, to not be afraid to execute. She guided me throughout my recent trip to India, and taught me how to choose fabrics, material, to always tap into my natural ability to design, and the art of being your own boss no matter what people have to think about that. I can’t give gratitude to one singular person for the wisdom, encouragement and efforts I have received, but to all that have brought me to true guidance and insight. From every creative project, to conversations with seasoned elderly, I am thankful for the seeds I can take and plant. I am forever a student to the game.

Website: Website launching soon, stay connected via Instagram for when the site drops!
Instagram: @saucysaloni, @naitikta_la

Image Credits
Dillon Amir Imagery

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