We had the good fortune of connecting with Sam “Moouse” Messina and we’ve shared our conversation below.
Hi Sam “Moouse”, what was your thought process behind starting your own business?
It’s funny there really wasn’t much of a thought process behind me starting my own business. I was lucky enough to have a skill that I was passionate about which was creating videos.
Once social media became accessible to everyone, I started shooting random lifestyle video edits and posting them online. From there, I was very motivated to create more now that people were able to see my work so easily through social media. After creating content for myself, I started to have brands reaching out to see if I could create custom content for them.
Almost accidentally, I realized I could make a business out of me creating content for brands to use/promote on the social media channels.
There was definitely a lot of thought that went into my actual creative work but when it comes to the business, it came very naturally because I was just doing what I love and getting paid for it.
Now after years of collaborating with brands and creating for them, I’ve grown the business side of things while still being able to run with my passion of creating videos.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I help bring brands to life with custom video/photo content built for social media marketing. I started creating videos when I was 8 years old on a VHS camera, using my little cousins as my actors. Once I got my first MacBook, I was able to actually edit footage and make mini movies. I loved the process of filming and editing more than anything.
I kept this hobby going but then in high school it became wrapped up in school, sports, social life, etc.
I ended up going to The University of Alabama to play hockey and I didn’t even bring my camera gear with me.
I had a pretty normal college life until the first week into my junior year, I sneezed and had a brain aneurysm which required me to stop playing hockey and get full brain surgery to remove an “AVM” in my brain.
After a successful brain surgery (27 staples), I returned to Alabama but I wasn’t able to play hockey anymore. So instead, I was able to fully commit to my passion of creating videos. On campus, I was filming everything I could which then led me to start my own company out of this.
Everyone at college called me “Moouse”, so I named my brand “Moouse Media”.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Let’s just say we’d be spending a lot of time at the beach/out in nature, I laugh at myself for how much I’ve changed when it comes to activities I enjoy. I used to be more into the whole bar/club scene and that’s all I really would want to do with someone visiting me. After college I really burnt out if that whole vibe and focused more on myself/doing things that don’t make me feel like crap. So whenever someone comes to visit me, I prefer the chill vibes and exploring different areas.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Man there’s a lot of people who have helped mold me into the person I am today. A big one would definitely be my parents for recognizing and always supporting my passion for videography. I feel like a lot of parents force their kids into certain career paths. My parents would always encourage me to keep creating/so whatever they could to help get me the tools I needed like a laptop/camera. Once I got my first MacBook when I was 10, I had the ability to edit videos and improve my skills. It’s crazy that years later, I’m still doing the same thing that I was doing for fun as a kid.
So I’m grateful and would like to shoutout anyone who was supported me on my journey of chasing my passion.