We had the good fortune of connecting with Sandra Baeza and we’ve shared our conversation below.
Hi Sandra, what was your thought process behind starting your own business?
I initially started practicing Pilates in my physical therapist’s office, due to a knee injury. I found out that the reformer is zero impact on the joints, which was great form my recovery! My PT suggested that I look into practicing Pilates on a regular basis, so I found a studio. I feel in love with the work! I was able to see the results of feeling better in my back, lean and long muscle tone formation, and having a stronger core than I have ever had! After about a year of practicing Pilates, I decided to take the leap and become a certified Pilates instructor.
I starting very small scale by working from home during the beginning of the Covid shut downs. I found that people were seeking a method to work out because gyms weren’t open. My clientele grew quickly! After about of year of teaching from home, I opened my own studio! Instead of the stressful social work job I had previously, I can continue to help people out with their health and fitness goals, which as always been a passion of my own.
I truly love my job and can’t image me doing anything else!
Let’s talk shop? Tell us more about your career, what can you share with our community?
When I decided to open up my own Reformer Pilates studio, I wanted to have smaller ratio’s then what I have seen in other larger studios. I felt that my Instructors were able to provide a more personalized experience with only having a 1/5 ratio. This also was a safer environment to work out in as it reduced the risk of being exposed to Covid, as a result of only having 6 people total in my studio at one time. I also felt in larger studios with more reformers, clients didn’t get the attention they deserved. They often left with a feeling of not understanding proper form, alignment, breathing and correct execution of each exercise, which can result in injury. I felt that a small space was the best form to practice pilates with small ratios and that bringing in more clients for larger profits was less of a concern for me. I have definitely had to learn to not that it personally if a client decided to end their membership. At first, I was so worried if I had done something wrong that made them want to leave. I had to learn that things come up for various reasons and not everyone can commit long term.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
In the morning, I would take them to Honu Coffee for one of the best cup of Jo’s around town. I love thier cold brew on a hot summer day
Then I would take them to The Junction in Old Town Newhall. They have a delicious menu with fusion recipes that are to die for! They also have a generous bar for cocktails and moketails!
In the afternoon, we could go a one of the many hikes Santa Clarita has to offer!
Who else deserves some credit and recognition?
Serenity Hot Yoga, Ensaymada Project
Facebook: Butterfly Studios Pilates
Yelp: Butterfly Studios Pilates