We had the good fortune of connecting with Sara Beermann and we’ve shared our conversation below.
Hi Sara, we’d love to hear more about how you thought about starting your own business?
Initially I wasn’t striving for owning my business. I was never really a super extroverted kind of person, and I was convinced that you have to be gregarious to run a successful business. Right out of college I lived in Europe, Asia and the US following my husband’s international work assignments. This was a life style I had known and cherished since my early childhood. My family had moved from Germany to France, to Canada, and back to Europe. It came naturally to me to travel around the world, work from home, in a café, a remote office and build a growing international clientele. Despite a seemingly unsteady lifestyle I am very homey and I wanted a healthy work-life balance especially since my son was born. So I kind of discovered what type of work I could do within this framework, as I went.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I feel like I am still on the path towards achieving many of my goals and figuring out what they really are. I started my career in graphic design with sleek layouts influenced by Swiss and German typography. Adoring French animation like Sylvain Chomet’s “Les Triplettes de Belleville” I ventured into storyboarding and was able to apply my hand drawing skills more often. What I really enjoy most is creating visual narratives – capturing beauty, joy or weirdness in banal every day life moments. Mostly, my drawings reflect what and who I love. Sometimes I mock, but never without a deep appreciation for the world around me.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If a friend had 7 days in Los Angeles, I would probably tell them to come back as soon as possible and stay longer because it’s hard to understand LA in such a short time. Debunking the idea of LA being a concrete jungle, I like to take visitors hiking in the Santa Monica Mountains and Hollywood Hills. “Eagle Rock” in Topanga, Circle X Ranch or the “Wisdom Tree” offer magnificent views and lush nature walks. One of my all time favorite places are the beautiful botanical gardens of the Huntington Library. Culture and art hunting friends I will take for a stroll along La Cienega Blvd with it’s variety of art galleries. I also love spending time at the Eames Foundation, peeking through the large windows of the mid-century case study house and getting an idea of how the famous designer couple lived in their Palisades home. The best food I had at Bavel in Downtown, and I have no trouble recommending a burger from the Apple Pan, street tacos or shaved ice cream in Inglewood in the same sentence. This is the beauty of Los Angeles.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My husband Page who is a fantastic designer himself. He has always supported me on my creative journey with love, encouragement, constructive advice and patience.
Illustrations by Sara Beermann