We had the good fortune of connecting with Sarah Krieg and we’ve shared our conversation below.
Hi Sarah, what do you attribute your success to?
Putting in my 10,000 hours has been the cornerstone of my success. I’m still learning and every film I make gets easier. But in the beginning, it can quickly become overwhelming with all the frame rates, and editing software, and gear options, and storyboards. I see a lot of people get frustrated and that fear of failing can slow them down. I try to say yes to anything that excites (or even scares) me. And the more I saw yes, the more I film, the more I edit, the more I learn. I keep creating.
Let’s talk shop? Tell us more about your career, what can you share with our community?
I am a commercial/brand photographer and filmmaker and I’ve found that the passion projects are what have defined me. I like to hide behind my camera when life feels out of control. It”s weird when you think about it. This desire to hit record when I have no idea where the story is going or what our ending will be. I documented our IVF journey, my twins NICU journey and my son’s craniosynostosis diagnosis and CVR surgery at CHLA because in all 3 of those instances I felt completely helpless and needed something to do. It never dawned on me that those films would go on to help others. CHLA now uses my son’s cranio journey to share with families coming in for the same surgery, as well as the donor film for 2020. My 4 year old and I made a film raising awareness about Rainbow Babies. The ability to create something together, and raise awareness around topics we are passionate about has been incredibly rewarding. I’ve had the opportunity to work with some incredible brands and shoot some really cool content, however looking back at my collection of work, it is the personal passion projects that have shaped me.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I have always wanted to rent a party bus and do an “LA wall crawl”. I’ve mapped out a lot of the best mural walls in LA and I think it could be so fun to pile a bunch of creatives in a bus and bounce around the city stopping at all the fun murals along the way to shoot something awesome. Maybe start in Venice beach and end at LACMA for a little live Jazz and art.
Who else deserves some credit and recognition?
Having a strong community was so important to me when I first picked up a camera. I joined Tye Click Community and instantly found lifelong friends who supported and inspired me. I started in that community as a student and now I teach there and have since become a Click Pro Master. Hopefully inspiring other up and coming women in our community to keep creating, despite the hurdles we face.