We had the good fortune of connecting with Sascha Alexander and we’ve shared our conversation below.

Hi Sascha, how do you think about risk?
Taking healthy risks is central to my work as a coach. My clients’ growth is contingent on them taking healthy new actions in their lives (that often feel risky) in order to create the transformation they are looking for. The truth is, ANY external change or new action, even a really healthy one, feels like a risk to the primitive parts of our brains. Our brains are designed to repeat patterns (even unhelpful ones) not create new ones. So a healthy relationship with risk, which includes understanding that our brain’s assessment of “risk” will be “anything new even if the thing is great” is essential for those who want to change. For me, this has been a profound learning that’s lead me to some of my greatest successes in life. Starting my coaching practice required me to take big emotional risks: presenting myself as a professional to my community, facing fears of rejection, putting my writing out into the world, investing in high-fee coaching myself. These are some that come to mind. Each of them has paid off in spades. I also take healthy risks every time I receive feedback in my artistic career. When I’m writing a screenplay or TV pilot, it feels like an emotional risk to receive notes from people who have been doing this longer than I have–even though my writing improves every time I do. Or when I get a big audition as an actor, being willing to coach on it, set aside time to invest in it, despite the fact that I might not get the job, in that way, it’s a “risk,” increases my professional self-esteem, grows my skills, and keeps me fulfilled and challenged in my life. I make three times the money I used to make before I learned how to take risks. I’m also a better artist, a better partner to my fiance, a better sister, and a better friend.

What should our readers know about your business?
I think what sets me apart as a coach is the depth at which I see and experience my clients and the neutral container of loving that I’m able to provide for them. Thanks to the depth of my work on my own life, brain, traumas, and challenges, I’m able to create a neutral space (to the best of my ability) from which to access insights into my clients world views, reflect back what I see using neutral, supportive language, and help them sit in a place of loving during the process so that they can access their own best answers, and be led by their highest self. This is one of the joys of being a coach: seeing what happens when we “water” people with love, support, forgiveness, and permission–they know how to blossom all on their own. In this culture, of white patriarchy, colonization and domination, it’s a radical offering to tell someone that THEY know best. That THEY will heal themselves. That THEY know their ideal, most fulfilling life and are allowed to go after it. Together we slow down and we find pathways available to move forward that my clients may not see until we set aside time to get quiet, and look. When my clients hire me, they aren’t hiring me for me to tell them what to do, they are hiring me to give them the right circumstances in which they can tell THEMSELVES what to do. This is my favorite part of coaching. It’s my opinion that this is why coaching is such a unique offering in the world of personal growth.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Hugo’s West Hollywood has the best Gluten Free Pancakes of all time. The Broad Museum downtown always leaves me inspired and deeply grateful to be an artist. Dynasty Typewriter is the cutest, indie-est, comedy venue in the city. Being there feels like getting invited to a secret show where you get to share an intimate experience with big name celebrities and leave best friends with them. I’m obsessed with the cocktails at Varnish. The wildflower blooms in Antelope Valley are really something. Olympic Spa is the most feminine, secret, luscious, quiet retreat for women in the city. And I’m a sucker for SAG-AFTRA screening and Q&As with celebs during awards season. I try to bring out-of-towners to them whenever I can!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Amber Krzys and Carolyn Freyer-Jones.

Website: www.saschaalexander.com
Instagram: @saschface

Image Credits
The Creative 18

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