We had the good fortune of connecting with Sasha Gold and we’ve shared our conversation below.
Hi Sasha, we’d love to hear more about how you thought about starting your own business?
It was sort of process of illumination. Being a hairstylist in itself is Like having your own business even if your renting a chair from someone. I opened almost 6 years ago. I was freelancing and wanted to work in Long Beach. I was then working in Newport And living in Long Beach. Long days and long commutes were taking it’s tole. So I set out on my journey to find a salon home. I was looking for a chill vibe and I didnt want to work in a space that allowed brazilian blow outs, perms and acrylic nails. A “clean salon” then was considered Aveda. I also didnt want to work for a chain. I don’t think I even knew what a less toxic salon was or even put those words together. A little space that was walking distance from my house opened up. I was like maybe I should just do my own thing. No drama? I could have things how I want them? Can control what services I offer? Sign a girl up.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
All business is hard and there are eb’s and flow’s. Small business or big business has its struggles. Just gotta keep gettin’ out of bed to put one foot in front of the other to make it happen. Covid hit hard and then with the riot’s in long beach my salon was smashed. I could’ve given up and closed and went to work for someone else but still would’ve faced different challenges.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Brunch/lunch: Claire’s at the museum La Tacoria on 4th Dinner: The hanger/lb exchange has great food spots! Off the Hook (although in los al) has the best seafood and drinks Beach: sunset/bolsa chica Shopping: Prism, lb home, peneolope pots A walk on the beach path, Bike beach cruise thru eldorado park, Duffy boat and kayaking in the bay! Strolling thru Molaa and nature center. Hike thru Terranea with a visit to the glass church.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My mom since birth has always been my biggest cheerleader. Any hair-brained idea (literally) she has backed me. My man also helps with a lot of my projects physical and mental ideas. Helps keep me grounded when my thoughts are a little too wild.