We had the good fortune of connecting with Shannon Mirpanah and we’ve shared our conversation below.
Hi Shannon, can you walk us through the thought-process of starting your business?
I knew I wanted to create a brand that would not only stand out but would leave a minimal impact on the pollution in the world. The fashion industry especially fast fashion is one of the leading causes of pollution with over 80% of clothing each year ending up in the trash. I knew I had to create products that wouldn’t add any more downfall to our planet, that is where my idea for Triple Vintage came about. In college I would always thrift my clothes instead of purchasing at a fast fashion store. There is nothing worse than going out and seeing someone across from you in your exact outfit- at least for me! Once I started thrifting I found unique ways to represent my style with trendy, timeless silhouettes, shapes and colors that I found to be better quality than any current brand. I started collecting vintage blazers, sweatshirts and anything with a vintage silhouette or saying that I knew would come back around in fashion. I kept sustainability, wearability and art in mind when creating each product. All of my garments are 1/1 and unique in hopes they will be forever pieces that will never be thrown away. I continue to research and test new ways to be the most sustainable I can be and staying true to myself and my work!
Let’s talk shop? Tell us more about your career, what can you share with our community?
When starting a business I always knew I wanted to create something that would make people want to keep seeing and knowing more. I also knew my company had to not only be good to the environment but fully inclusive of all sizes and genders. I create 1/1 unisex styles using 100% recycled material from various vintage stores and recycling centers. I am proud of myself for sticking with my passion and not veering off based on others opinions on how to run my own company. I knew the only way I was going to be successful while still being happy was to focus on myself and my own process instead of obsessing over the options of others. Once I started focusing on solely my work and my vision is when my company started to really take off. There is only so much you can take from others when it comes to the success of yourself and learning to say no is a big part of that. Starting a business is no walk in the park, and some day are definitely harder than others but as long as you continue to believe in yourself your art will continue to grow with you. Everyday I wake up thankful for the life I have and optimistic & excited for the future I am creating for myself. Seeing people smile as a result of wearing my clothes is really what keeps me going everyday!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I love this city because you can travel around all day and still feel like you haven even scratched the surface of places to explore here. After moving to Los Angeles the first few months I would wake up everyday and visit a new coffeeshop and thrift store. I have found Coffee Commissary to always be the winner for best oat milk matcha and would sip on that throughout my morning searching for new local thrift stores or Goodwills. If my day isn’t started with some sort of hike or exercise I usually don’t have as much energy either. If not visiting Corepower Yoga for a sweaty hot yoga session I will be visiting one of my local hiking trails such as Wisdom Tree or Griffith. The Old Los Angeles zoo is also a really cool place to hike around or have a picnic at. There are still remnants of cages when the zoo was still open and I think it’s a really interesting place to explore or take photos in. I have had a few photoshoots there and always find new areas to explore within the zoo. I am not a big drinker but on a nice night I love to grab a bottle of natural wine at Vinovore and go to Echo Park and have a little picnic while people watching. My #1 weakness is ordering out so for food it is so incredibly hard to just pick a few! I have been a vegetarian for 15 years and fully vegan for 5 so LA definitely has some amazing vegan options. If I am craving Ramen, Robata Jinya, or want to have a nice dinner with family or friends i’ll go to Crossroads kitchen or Pura Vida. A few new places I have been in love with are Green Table Cafe and Just What I Kneaded for some yummy pastries. There are so many more great places to explore, trying something new everyday is the best way to figure out what you like. The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
As much as I would love to say I have done everything on my own- I would be no where without the support from my customers. When beginning a business there are so many little things that can set you back and somedays it can seem impossible that there is a light at the end of the tunnel. On days like those I always think about the first flea market I ever went to and how nervous I was to showcase my work to a bunch of new people- little did I know how positive the outcome would be from complete strangers. Small acts of kindness from my customers and supporters giving feedback and sharing a love for my art is the most rewarding feeling in the world. Any time I am feeling stressed from the everyday business tasks I think back to all the interactions i’ve had and friends I have made throughout my journey. Seeing so many people smile while wearing my clothing and knowing how confident they looks and feel is the best! I will forever be thankful to all the strangers who took the time to give me a chance and allow my art and passion speak loud.