We had the good fortune of connecting with Jala Eaton and we’ve shared our conversation below.

Hi Jala, what was your thought process behind starting your own business?
The short answer to this question is a combination of racism, sexism and not being able to use all my talents in corporate America. Despite having two degrees and a license to practice law, I ended up underpaid and working in a field I never expected to work in. For years, I worked as a trust administrator at a fortune 100 bank, protecting money left in trust funds. Seeing millions of dollars daily was a regular occurrence for me. It wasn’t until I saw 100 million dollars in one trust that my desire to empower others activated. Maybe the shift occurred because I knew the money belonged to an older white male who still went into his local branch to do his banking. Maybe it was because I knew trusts with businesses in them always had more money. All I know is It made me want to build my own wealth and empower other Black women to do the same especially after researching the shocking wealth gap statistics. If he could do it, why couldn’t we? And because none of the clients I was helping looked like me, I knew I had to start my own business to truly help black women.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Most attorneys and financial advisors do NOT teach their clients to become independent and self-sufficient because it is bad for business and against their number one interest, to make money. I on the other hand see it as a conflict of interest to leave my clients dependent on me because this is how many people are taken advantage of. I’m also trying to help people at all levels. Most estate planning attorneys only want clients who are already millionaires (usually the older generation) while I have chosen to help younger people (ex. Millennials) who are just getting started in their careers. If we give younger people financial education they will be better off and avoid some of the common pitfalls (debt, student loans, subprime mortgages, collections, bad credit, and etc.). Everything about my business challenges societal norms.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
My friends usually come with a list of spots they have seen on Instagram so I usually indulge them and get to be a tourist for a day.

Of course, they would want to see the sights and murals around the city. A stop at the marathon store, Hollywood sign, the beach, and shopping.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My shoutout is dedicated to my daughter who motivates me to get up each day and continue building and protecting my legacy while I teach others to do the same.

Website: www.onmyownfinancial.com

Instagram: www.instagram.com/onmyownfinancial

Linkedin: https://www.linkedin.com/in/je2020/

Facebook: www.facebook.com/onmyownfinancial

Other: Law Office schedule Consultation: www.jeatonlawoffice.com

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.