We had the good fortune of connecting with Shannon Payne and we’ve shared our conversation below.

Hi Shannon, can you walk us through the thought-process of starting your business?
I knew I wanted to be a business owner fairly early in my career. I wanted control over my client list, my schedule, and my income. As a lawyer, it is important to me that I believe in my cases and connect with my clients. I could not be as effective if I were simply assigned clients by a managing attorney. I am a mom, and a lawyer. Flexibility with my schedule and working around my daughter’s needs is a substantial benefit to being a business owner. Financially, I always felt professionally limited when working for other companies. I could only work a certain number of hours for a certain rate of pay, and the success of the overall company was outside my hands. As a business owner, I determine the success of my business. I can decide to increase my marketing, my caseload, and my staff to hustle and grow. In the alternative, I can decide to reduce my overhead, reduce my workload, and take time away for myself and my family. Ultimately, I knew starting a business would be more work, initially, with a greater benefit long-term. At this point, after 9 years, I know I made the right decision for my life.

What should our readers know about your business?
I started my law office from a tine desk in a tiny apartment 9 years ago. To say it was a struggle is an understatement. I had no idea how to get clients, or what to do when they called. It took time to build my reputation and learn how to handle sensitive legal matters. The greatest lesson I have learned is to say “no” when no is the right answer. I don’t take every case or every client. If I sense that this case or client would not be a good fit for my office, then I refer the client to an office I believe would serve them better. Turning away clients, and money, is VERY hard; especially when you are just starting a business and bills are piling up. However, by being selective with my clients, I have generally happy clients, that refer other happy clients to my office. My business is largely referral based and I know my referrals are coming from people that were satisfied with my services.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I spent the first ten years of my life in LA in West Hollywood, so WeHo has a special place in my heart. For a long trip, I would take friends to the beach and the mountains. A great skip day for me is hiking at Will Rogers Park with my dogs in the morning, grabbing a hero sub at Rocco’s Cucina, and then laying out at the dog beach for the afternoon.

Who else deserves some credit and recognition?
My mom worked hard to provide for our family. I watched her make sacrifices in her own career to benefit myself and my brothers. I feel strongly that I owe it to her to make the most of my own career, because I could not have achieved my own success without her.

Website: www.payne-law.com

Instagram: @paynelawgroup

Linkedin: https://www.linkedin.com/in/shannonepayne

Twitter: @PayneLawLA

Facebook: https://www.facebook.com/PayneLawLA

Yelp: https://www.yelp.com/biz/payne-law-group-santa-monica

Youtube: http://www.youtube.com/c/Payne-law

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