We had the good fortune of connecting with Shawn Dunn and we’ve shared our conversation below.
Hi Shawn, what was your thought process behind starting your own business?
There are many reasons we had for starting our business and the two major motivating factors for us were a belief in a product that could benefit the world and the opportunity for ourselves to create something that provides financial security and work independence. Foraging for wild plants and fungi was a major hobby of mine (Shawn). Eventually I began making my own folk remedies from herbs and mushrooms collected from the local environment. I felt the benefits and knew this was something I wanted to share with the world. So I teamed up with my brother Justin and we set out to create something that could bring the benefits of mushrooms to the world in a fun, delicious, and impactful way.
What should our readers know about your business?
Our business is called Shroomshot. Shroomshot is a line of wellness shots infused with mushrooms, probiotics, and adaptogens. Many might think that this is strange, but mushrooms are some of the most healthy foods in the world and also one the most studied superfoods. We use mushrooms like lion’s mane, turkey tail, and cordyceps. When we launched in late 2018 were were the first shot on the market made with mushroom extracts. There was and still is a lot of consumer education that needs to be done about the benefits of mushrooms and that is one of our biggest challenges…. conveying to someone when you’re not there that this product is healthy, tastes good, and works. We are still young and growing so I’m not quite ready to say it is a major sucess. One lesson that I have learned is persistence + experimentation will lead to success.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
My favorite parts of LA are outdoors. So I would take someone to Venice Beach, Hiking the Observatory, and definitely some mexican food.Who else deserves some credit and recognition?
Our friends and family definitely deserve the biggest shout out. From supporting us financially, helping in production, to helping with live events. We truly could not have done this without their support.