We had the good fortune of connecting with Sherita Moss and we’ve shared our conversation below.

Hi Sherita, what role has risk played in your life or career?
I associate the word Risk with the word Leap. It’s scary right? Being in a place that you’re not used to, doing things without being sure of what the outcome may be, it’s a very scary thing. I had to ask myself “ if I was dying tomorrow, would I be okay with my today?” Ever since I started thinking that way, I’ve been diving nose down into any and everything I always wanted to do. Taking risks has played a huge part in both my personal and professional life. Everyday, It has given me more confidence in myself and in my work.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Moss Kouture was created in 2016, with the sole mission to inspire all young spirited individuals to embrace the freedom of self expression with an unapologetic attitude. The brand also strives to be known for its fusion of Fashion with Dance, being that the founder and designer Sherita Moss, who hails from Chicago, Illinois, and raised in Minneapolis, Minnesota was born into the world of dance. She walked and twirled her way into runway after sneaking into the famous Gay 90’s club in Minneapolis, winning a drag show battle and being told she resembles Naomi Campbell at 14 years old. Throughout the accomplishments and achievements received from modeling and dancing, I’m most proud of myself for branching out as a fashion designer because now I can say I’m part of the best of both worlds in the fashion industry. I used to believe that you can be anything you want to be- as long as you went to school and got the degree. I went to school already. I’ve earned a degree and a trade in things that I wasn’t passionate about- I only did those things thinking it’ll make my family proud of me. I really wanted to go to schools like FIT and FIDM so bad, I cried when I saw their tuition. I just couldn’t put myself through repaying tuition again, especially now that I have a family to care for. Two of My biggest challenge was 1. worrying about pursuing my passions while being a mom at the same time. I had this negative voice in the back of my head telling me how selfish I was for starting a business worrying about if I’m spending the time I should be spending with my kids, If I’m being an attentive and supportive wife to my husband. And 2. If I take all these designs I have on paper and bring them to life, will the world actually LIKE my designs?? I got scared and started off with buying stuff wholesale and reselling those looks on my site. I felt like I was shrinking and limiting myself. I felt like I was cheating the world. I learned to sew mostly by trial and error. Started off with a few looks and I had people actually wanted to buy my designs! Designs that I made by myself, by hand. In the beginning I was asking people like” Are you sure?” I had to start accepting the fact that hey- I’m actually pretty dope. And it still amazes some people when they see that I have 3 kids. Especially moms! I always get remarks like “ you’re everywhere!” Or “ I don’t know how you do it!” Truth is- I don’t know how I do it either lol I just do it. I want to be a testimony for all parents. Moms and dads. We all have the same 24 hours- it all boils down to how you spend your time. You can be a mom, a dad and still be a BOSS!

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I’m honestly still new here, being that my family and I moved here to LA when I was 8 months pregnant with my middle child, shortly after I had my son, the Pandemic hit and I was pregnant again. I’m JUST NOW being able to explore LA myself. Lol Only places I’m familiar with is the fashion district and Venice Beach. We’d be exploring new places together. Lol

Who else deserves some credit and recognition?
A few people I’d like to thank: my really good friend Ramona for giving me the push I needed as a self taught designer- she allowed me to help with her bridesmaids and groomsmen looks for her wedding and I know that took some trusting. She’s the one who helped jumpstart this whole journey. My best friend Parker for always being the business mogul that I hope to become one day and for always having my back. I want to thank all my friends and family that supported my brand whether it was a like, a share, feedback, volunteering at an event for me or placing an order. I want to thank my mom, Sharie and dad, Frederick for always being supportive of all of my ideas and encouraging me to keep going. I want to also thank my Sons: Darion, Solomon and Robert for not just making me a mom, but for making me a boss mom thank you to my 3 little Princes for helping keeping me inspired and to strive for greatness. Lastly I want to thank my Husband Saul, for being my biggest motivator and supporter, for being my mannequin, my model, my photographer/ videographer/ set designer. Thank you for helping me make being a wife,, a mom and a boss look easy.

Website: www.mosskouture.com

Instagram: @mosskouture

Facebook: www.Facebook.com/mosskouture

Other: TikTok- @mosskouture

Image Credits
Crenshaw Pacific Digital ParkerXL Studios Nirvana Studios Hollywood

Nominate Someone: ShoutoutLA is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.