We had the good fortune of connecting with Shiraz Simonian and we’ve shared our conversation below.
Hi Shiraz, what is the most important factor behind your success?
As cliché as it may sound, it’s customer service. The reason I left the big firm life behind and started my own law practice was so I can represent clients the way I want to represent them, without the rules or guidelines established by a hierarchy of managers. I mainly represent employees who have been wronged by their employers. Gaining their trust is important, because they usually come from a background of either having lost their job recently due to wrongful termination, or not having been paid proper wages. I make sure my clients have direct access to me, as their attorney, instead of a receptionist so that I can answer any questions they have and alleviate their fears or concerns. Our google reviews confirm those goals.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I started my own law firm in 2014, after having worked for a number of years at a nationwide law firm in their downtown Los Angeles office. I felt that the transition was necessary, as the big law firm life did not satisfy my goals and outlook on the type of life I wanted to have. Leaving a “sure” thing for the unknown was definitely one of the scariest things I’ve done in life, but I have zero regrets. When I was in the process of setting up my law practice, I wanted to make sure I represented clients in a way that was rewarding for all parties involved. That’s when I decided to go into employment law. More often than not, employees are taken advantage of in the workplace. I wanted to contribute to the elimination of unfair treatment in the workplace. As a result, I represent clients who have experienced a wide array of issues in the workplace, including harassment, discrimination, retaliation, termination, unpaid wages, meal and rest break violations, etc. The past 6 years have been both challenging and rewarding. Some of the challenges I faced was getting my name out there in order to have a brand people trust. What I realized is that keeping your clients happy is the best way to achieve that, which leads to further referrals through word of mouth. Now, when people call our firm to make an appointment, they walk in with an initial trust in our brand, Simonian & Simonian, PLC.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I humbly share my success with my wife, Deanna, who is my rock. Being a lawyer is stressful, and her calm attitude on life does a good job of calming me down. I also attribute my success to my colleagues and friends, some of whom are attorneys themselves who started their law practices before me. Their guidance and advice have paved my path to success.