We had the good fortune of connecting with Siddhartha Valluri and we’ve shared our conversation below.
Hi Siddhartha, what’s something about your industry that outsiders are probably unaware of?
Too often people outside the creative fields take for granted how long of a journey it is to craft good art and design. The act of creating is hard. It takes decades of work and dedication to create something truly magnificent that will eventually stand the test of time. But those on the outside only see the final result. This industry is filled with extreme ecstasy and agony. From the outside it is very tough to understand why it is such a complex process and why people put so much energy into it. Once the work is out there in the world, it belongs to everyone. Everyone can enjoy the beauty, and also ridicule the failures. A risk that any designer or artist has to take. Does it sound like the creative industry is bad ? Not at all, for those of us who want to create, it is in our nature to put all the energy we have into it, and so we do, in search of that perfect synergy of idea and execution. But I do feel that people who are in the creative industries need to make a better effort in sharing the thoughts and mindset with people around them, to educate them about the process and power of design. A culture that values art, design and philosophy is a culture that embraces new ideas and that is always a good thing. In the age that we live in, one can lead an amazing life crafting and creating new ideas that pushes culture forward through some truly amazing tools which could not have been imaged a few decades ago. So if there was ever a good time to make art, it is right now.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
Ever since I was a child I have been fascinated by stories of kingdoms of the past, lost civilizations & cultures, space technology, interstellar travel and beyond. I feel this intersection of culture and technology that I thrive in gives me very unique perspective on the world. I try my best to reflect that in the work that I do. I’m a professional concept artist working in the games and film industry. Before I became an artist though, I studied architecture and that gave me a very strong foundational understanding of art and design. The lessons that I learnt while studying architecture influence the kind of work that I do to this day. I have been working professionally as an artist for the last 3 years, throughout which I have been trying to find my voice and showcase my ideas in a manner that would help me stand out in this ultra competitive field. During this journey of exploration I realised the best way to find ideas that were unique to me was to go back to my roots. This led me back to the concepts and thoughts I had in my mind while I was studying architecture. Those thoughts were still very raw back then and I did not possess the technical abilities to execute them in a professional manner. Over the past 1 year and a few months I have been working on my debut CGI short film titled Existence. This personal passion project is something I am the most proud about, because it has allowed me to start finding a unique voice and share my ideas in a bold manner. This has not been a solo journey however. My friends have played a major role in helping shape various aspects of the project. Ken Seng Thoumoung and Ranit Kumar Mandal together created a powerful score for the short film which I can’t wait to share with the world. Akshay Tiwari designed beautiful interface designs tying in various elements of the film together. Luis Alves and Cephas Bhaskar helped push the visual quality of the film even further by creating unique assets, which I did not know how to create. The short film is in its final stages of production and should be out soon. The biggest lesson from this has been one of collaboration. Without working with other talented creatives one will miss out on the opportunity to learn and create something truly bigger than what we might have individually. Getting to this point was not easy though, while I was studying architecture, various instances of teachers and senior designers not appreciating and even failing my conceptual outlook on design finally made me realise that I belonged in an industry that promoted conceptual thinking and allowed for the creative freedom to express those ideas. This led me to eventually study at the FZD School of Design, Singapore where I was able to sharpen my skills and prepare to enter the professional entertainment design industry. The greatest lesson I have learnt in my journey so far is that of patience. Nothing comes easy in life, least of all the skills to create something that will resonate with people. Building these skills and ideas take time and it is so important to take the time to be able to make good work. Consistency is another big factor that plays a major role in the success or failure of an artists career trajectory. All this said, I am still new to the industry and still trying to establish my brand and my vision. I have a lot of thoughts about the world and the industry and I hope to slowly share them everything and create a long lasting impact through my work that will eventually inspire more people to start creating worlds of their own.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I have never been to LA so would definitely be open to getting some recommendations from the readers so that when I do visit someday I know which spots to check out 🙂
Who else deserves some credit and recognition?
There are many people who deserve credit in my on going journey as a designer and creative individual. Starting with my parents who encouraged creative discussions at home, which initiated the curiosity in my mind at a young age. My sister who is in a different industry but never sugar coats her critiques of my bad work, which gives me a different perspective on how to look at my art. My highschool buddy who reignited the passion for drawing in me over a decade ago. A big shoutout also goes to all my close friends from architecture school from whom I learnt so much through all the debates and discussions about design, art, philosophy and technology. I’ve also been fortunate to have studied under some amazing teachers who have taught me some great lessons at various points during the course of this endeavour. This list would also not be complete without the amazing artists from the design industry who constantly share the knowledge they have acquired over many years and pass it on to the next generation of artists and allow them to develop into better artists. In closing I would also like to thank the giants of the creative industry who have come before us, who continue to inspire us.