We had the good fortune of connecting with Silvia Luna and we’ve shared our conversation below.
Hi Silvia, what role has risk played in your life or career?
Growing up in an immigrant household, life centered around security. My mother, who wanted her children to have a better life, taught my siblings and I to get an education, secure a good job, and live the American dream. I did that. Many people do that, and there is nothing wrong with it. But, one day, I realized that I was leaving so much on the table. I had an awakening that I wanted more – more freedom of my time, clients, cases, and of course, earning potential. As I began exploring that desire, I did a lot of digging. Through reading and journaling, I explored my beliefs (and continue to do so) that have kept me within certain confinements. With time, I began to believe and accept that I deserved more. That allowed me to take the risk to quit my job (joining many others in the great resignation) and open my firm, Luna Legal. It was a risky move as just a few months prior, I was house hunting. I took the money for my home purchase, and used it to give myself the cushion to open my firm. Although risky, it was a calculated risk because I had put in the work to build the foundation. I had the experience, network, and mentors to take the leap, which has been key to my firm’s success.
What should our readers know about your business?
Luna Legal Firm is not your typical law firm. We center around personalized service. When you call, you will get a real attorney – not a case manager. We care deeply about our clients, many who have recently been injured in an accident or wronged by their employer. We understand that our clients are vulnerable, some living in the shadows of society, so we want to make sure that they feel heard. We want them to know that they have rights too.
The firm’s emphasis on empathy and humanity derives from my upbringing, including yearly visits to Mexico. Those trips exposed me to severe poverty, which in turn, helped me understand why my parents left Mexico (and why so many leave their native countries). Additionally, at home, I witnessed the language barriers faced by my mother and family members. As many first-gen children, my siblings and I often translated documents for my mother or advocated on her behalf. Later in life, I learned that for many years, my mother was subject to workplace discrimination. She was a skilled welder, frequently selected to compete for new company projects, yet she was highly underpaid in comparison to her male counterparts and denied fringe benefits afforded to male colleagues. For these reasons, when I speak to clients, I do it with compassion. I ask myself, “how would I explain this to my mom? Would my mom understand what I am saying?” If not, I look for ways to reframe it because communication is the most important factor in quality representation and that is what Luna Legal Firm prides itself in delivering.
Lastly, it goes without saying that the fact that Luna Legal Firm is owned by a Latina is an anomaly given that Latinas comprise less than 2% of law firm partners, and less than 2% of attorneys in the nation and California. Thus, we take great pride in our LAWtina leadership!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
This is a tough question! L.A. has many options for delicious food and drinks. Full disclosure: having grown up in the 818, I am biased to the Valley – the OG San Fernando Valley. So I would start with breakfast at Nat’s, lunch at Roccoco Ramen or Lenchitas (for super authentic Mexican), and cold one at 818 Brewery. For some nighttime fun, we’d have dinner at Lawry’s, a drink at Bar Flores, and some dancing at La Floridita or La Descarga. To finish off the night, we’d grab some tacos al pastor at Leo’s because you haven’t been to L.A. unless you’ve had some street tacos.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would be remiss to talk about my journey to becoming a business owner without mentioning my mother, Alejandra, an immigrant, single mother, and chingona. My mother worked tirelessly as a welder to provide four my three siblings and I; at times, working two jobs. Thank you mom for always telling me that I could. For planting the seed and watering it when others tried to clip its buds. To my babies, Ariana and Andrew, I would not be here if it was not for the superpowers your love gives me.
Lastly, to the board of directors of the Latina Lawyers Bar Association, for embracing me in your sisterhood. For mentoring me and allowing me to serve Latinas in the legal profession by your side.
Muammar Reed (last photo of 5 board members of Latina Lawyers Bar Association)