We had the good fortune of connecting with Sofia Daguano and we’ve shared our conversation below.
Hi Sofia, can you share the most important lesson you’ve learned over the course of your career?
One of the most important lessons that my business/career taught me is to lose the fear to be communicative. Working as a freelance Fashion Stylist push me to speak with people/brands that I had never met before, present my work, reach out to new clients, and most importantly, sell my work. I’ve been always shy and not much social-communicative, and my work pushes me a lot to break the wall between myself and the world. Usually, stylists always need to ask someone, or a brand about available items, collections, unique pieces, etc. This always made me uncomfortable to ask, however, I’ve learned that without connections, you can’t be a successful Fashion Stylist. Another mandatory lesson that my career taught me, is to be extremely organized. Big tv commercial productions for example, are not easy to manage all the receipts. lol
Alright, so let’s move onto what keeps you busy professionally?
I have no words to say how proud I am in almost seven years of my career. I’ve been through many productions where Fashion Stylists were not properly respected, recognized, and properly paid. However, I’ve already been to the best and most epic productions with an amazing team in tv commercials such Hard Rock, ESPN, music videos, fashion editorials in magazines such as Vogue, Elle, and so many more, that made me feel very talented and successful in my career. All of this together made me grow a lot since I started 6 years ago as an assistant in São Paulo, Brazil.
I’m sure that choosing a freelance job is not easy at all, no matter what market you are in. The same time that you don’t have any vacations, you can have them whatever you want, lol. The secret is always to reach out to new clients, be there and show that you are present most of the time, do your network! I can’t count anymore how many free gigs I did to have the pleasure to meet the right contact to put me in better jobs in the future. Passing through all those experiences, being in more than hundreds of sets, fashion shows and events, I learned how to recognize all that I did for myself and my career. Life is a climb, but the view is great!
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Miami is full of great and hidden spots all around. I would say that my perfect itinerary for a day it would get my favorite avocado toast or even the Shakshoka for breakfast at Aroma Café, after head to the Design District and walk for a while in between all the amazing stores in town and have a late lunch and Mandolin Aegean Bistro. For the afternoon I would say to stop by Rubell Museum and finish the night at Paradis Books & Bread for a good drink, pizza and the best kale salad, or if its a chill night, the Hachidori Ramen is the best!
Extra: Sushi Chef is a must! the almost hidden sushi place at Coral Gables worth it any mile.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I’m sure that a lot of special talented people deserve credit here as I grow in my career. My family has always supported me in my career choice. Born and raised in Brazil, I’ve been always related to fashion. My parents work in this area for more than 40 years and this made me understand every step of it. Coming from a family that talks about the fashion business during all family meals is considered a mentor to me. Analyzing the fashion market and talking about upcoming collections were our ideal conversations around the table with my brothers, Victor and Max and parents, Edson and Marcia.
What made me grow as a stylist for sure where all the experiences that I had in photoshoots with those amazing Fashion Stylists: Drica Cruz, Lucrezia Mancini, Mariela Ortega, and Nikki Grattan. I had the pleasure to assist them and be in the same set during my career, they are all incredible and powerful women, and beyond that, mentors to me. They all taught me to be better as a Fashion Stylist, how to behave with clients on set, how to organize and edit my racks and be prepared for every job.
The most important gem that I should be great full for is my partner in crime Juan Bianchi, he this such an amazingly talented person who pushes and challenges me every day from already seven years together. What is best is how we can work together in the same production and set, me as a stylist and he as a videographer/photographer creating epic content, growing even more in our careers each day.
Photographer: Juan Bianchi Photographer: Zack Kendrick Photographer: Yelssing Espinoza Photographer: James Woodley Photographer: Pipes