We had the good fortune of connecting with Sonia McMoran and we’ve shared our conversation below.
Hi Sonia, as a parent, what have you done for you children that you feel has had the most significant impact?
Parents often feel guilt when it comes to balancing work, personal needs, and their children’s needs. And while I think it’s near impossible to fully dampen that guilt, I’ve come to realize it’s extremely important to show children that you are more than their caregiver. You are also your own person, with hopes, dreams, fears, successes, and failures. Running Home/Work over the past six years has given me the opportunity to show my son the complexities of who I am, and I hope has led him to be more comfortable with his own feelings, ideas, wins and losses.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
Home/Work is a small home decor and gift shop nestled in the coastal town of Santa Cruz, CA. I’ve always been driven to find unique goods and have been proud of the shop’s success at showcasing small makers along with collaborating with local artists on unique, one-of-a-kind products. The shop started as a super small, off the beaten path, destination. A little over a year into the business I realized I needed more space and moved the shop to a totally different neighborhood and doubled my square footage. Up until that point I was doing everything myself — buying, bookkeeping, cleaning, marketing, events — and I soon realized I was overwhelmed. Thankfully I had some amazing people show up in my life at just the right time to really help take some of the load off. It’s taken me a few years and a pandemic to fully understand how important it is to delegate responsibility. With the right team, you can get so much more done, with so fewer mistakes, and allow yourself the time to do whatever it is that you do best.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
Oh my. The idea of my best friend visiting sounds glorious! I’m counting down the days when we can have friends stay with us again. So, if I were to fast forward to a COVID-free future when I could happily and safely take friends around this is what we would do. Breakfasts: Cat & Cloud on the westside for their delicious coffee and even tastier breakfast burritos, Holy Roller bagels (pop-ups throughout Santa Cruz) for their NY style bagel that is spot on. Lunch: Steamer Lane Supply for Rock Cod Rolls and a view of little groms learning to catch some waves. Dinner: Spanish tapas and cocktails at Barceloneta, the most amazing wood fire pizza (hello, stinging nettles and chili oil!) at Bantam, fried chicken from Kickin’ Chicken, black truffle stuffed gnocchi at Lilian’s. Hiking, hiking, and more hiking. Tourists tend to come to Santa Cruz for the swell and the beaches, but its our trails that have me completely smitten with this place. Fall Creek in Felton is just magical year round. I swear I’ve seen some Ewoks pop their heads around the mossy limekilns. Henry Cowell is a block away from our house, but that doesn’t mean it’s an easy hike. You can easily trek all day and barely make a dent on this state park. Also a big fan of night hikes to the observation deck near the campgrounds for astrological events. A hidden gem is Moore Creek Preserve off of highway 1. Grazing cattle take up the majority of the preserve, and that is a-ok with me. If you take some moments to quiet down and observe you may experience something truly special, like seeing a cow give birth! While hiking is my jam, the beaches are breathtaking. My personal favorite is the Hook. When the tide is low you can explore the vast array of sea anemones and star fish. It’s a great place for kids to get comfortable with the waves, especially when curious sea lions pop up to check out the action.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My husband. While it hasn’t been easy, Bruce’s support has allowed Home/Work to continue to grow and thrive. His honesty has allowed me to continue on a path with the business that has lead to productivity and creativity, rather than burning out or giving up.
Owner portrait: Leyla Kuhn Photography Shop Interior photos: Amy Spencer