We had the good fortune of connecting with Sophia Trunzo & Lior Root and we’ve shared our conversation below.
Hi Sophia, we’d love to hear more about how you thought about starting your own business?
We became a dynamic duo when we first started working together with a local brand in San Diego. We saw a lot of success running their paid media and affiliate program and were able to show them significant growth. As other CBD brands began to see our ads, they reached out to us personally asking how we were running our campaigns on platforms like Facebook, Instagram, Google, etc. At the time running compliant CBD ads was unheard of and most were frustrated with their inability to navigate the many obstacles in this industry. We then realized there is a massive need for experts in this niche and, as entrepreneurs, we were confident that we could offer a solution to that problem. Soon after, Paradigm Media came to life and it’s been a wild ride ever since.
Since onboarding our first client late 2019, Paradigm Media has worked with over 30 brands as a one-stop-shop for all of their digital marketing needs. We began with offering just three services; Paid Media, Email Marketing, and Affiliate Marketing, and as of 2021 we now offer Content Marketing, SEO, and Social Media Management so that we can really reach the targeted audience at every touch point. In the last year, due to COVID, we began to see more CBD companies that were focused on retail transitioning to eCommerce and looking for experts in this space to help them develop a unique customer acquisition strategy tailored to their brand. As more and more CBD brands reached out to us, it really only validated our initial thoughts and we knew that we were on to something. We see so much potential in this industry, and with so many upcoming development, we have only barely scratched the surface. We’re determined now, more than ever, to dominate this industry as the CBD digital marketing agency.
Alright Lior, so for those in our community who might not be familiar with your business, can you tell us more?
Paradigm Media’s biggest differentiator is that our agency specializes in CBD. With the many challenges that this industry brings, it’s essential to have partners on your team with the expertise necessary to overcome them. With a combined 14 years in digital marketing, 3 years in CBD specifically, we live and breathe this industry so we are confident that our strategy and execution is unmatched.
Another major aspect that makes Paradigm Media stand out is that we’re truly a one-stop-shop for all of our clients digital marketing needs. Our 360 strategy combining paid media, affiliate marketing, email marketing, content marketing, social media management, web development and SEO services allow our clients to find their weekly/monthly reporting in one place, rather than managing multiple vendors.
Last, but not least, Paradigm Media is data-driven. During our first 30 days of working with our clients, we have a Discovery Phase where we launch campaigns across all platforms with small budget and are able to learn where the brand’s audience is most engaged. From there, we gather the data to develop their strategy and evaluate where to spend budget to reach their audience.
A few lessons for new founders:
1) Wake up every day ready to hustle. We all have the same amount of hours in the days, it’s all about how to utilize them.
2) Be ready to learn. We’re experts, but we don’t know everything. It’s important to be open to other’s expertise and/or experience.
3) Trust the process. There will be highs and lows, but it’s important to always keep that end goal in mind.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
We’re huge foodies and love a good Spicy Mezcal Marg, so here are a few of our favorites:
Monday – Zinque
Tuesday – Wabi
Wednesday – Spartina
Thursday – Jean-Georges
Friday Night – Cecconi’s
Saturday Night – Members Only
Sunday – Elephante
Who else deserves some credit and recognition?
We want to dedicate this Shoutout to our partners at FieldTest! Their team has been incredibly instrumental in Paradigm Media’s growth and they continue to not only exceed our expectations, but the expectations of our clients. Their platform is by far the easiest and most effective way to reach our brands audiences by allowing us to launch our targeted ads in minutes. We are able to choose from millions of high-performing audiences, allowing us unparalleled reach to our clients’ targeted demographic. Another major benefit to FieldTest is our access to our a dashboard to easily track our clients’ performance and optimize our campaigns along the way. FieldTest’s knowledge and data partners make them the perfect CBD advertising partner for Paradigm Media.